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March 1, 2026
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Jewelry

Breitling fields charitable launch for Super Bowl LVIII

January 29, 2024

Fifty-eight units of the watch have been created, with the first to be auctioned off by the BEF, with all proceeds going to the organization. Image courtesy of Breitling The Super Bowl LVIII logo is featured on the watch's 42 mm 18-karat red gold case. Image courtesy of Breitling

 

By Luxury Daily News Service

Swiss watchmaker Breitling is engaging with America's favorite sport.

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  1. Moschino allows consumers to shop the runway during live-stream
  2. Kering, in transparency move, goes for 100pc traceable organic cotton
  3. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  4. Chloé fetes iconic anniversary collection via video series
  5. Mercedes introduces electric bike collection
  6. Introducing Luxury Women to Watch 2023
  7. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  8. Missoni pays homage to founders, Brazil with charity auction
  9. Instagram acts as moisturizer to preserve Facebook's appeal: L2
  10. Sneakers become prominent force in footwear: Fashionbi
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