Luxury Daily
The authority in luxury news.
Feb. 23, 2026
  1. 1960s style icon centers summer campaign from Burberry
  2. Gucci expands ‘La Famiglia’ concept to eyewear
  3. Balmain Beauty presents first prestige fragrance
  4. The Ritz-Carlton Yacht Collection partners with Johanna Ortiz on deck takeover
  5. Pernod Ricard flags first-half sales decline
  6. Bentley commits to cutting airfreight emissions worldwide
  7. Burberry includes consumers in Shanghai journey with social media
  8. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  9. Balenciaga resets ambassador roster under Pierpaolo Piccioli
  10. Loewe Perfumes boutique takes shape in Seoul
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Apparel and accessories

Maui Jim puts Hawaii at heart of global refresh

January 30, 2024

The new campaign celebrates the diversity of Hawaiian landscapes, Maui Jim's customers and the colors offered in the latest collection. Image credit: Maui Jim The new campaign celebrates the diversity of Hawaiian landscapes, Maui Jim's customers and the colors offered in the Ekahi collection. Image credit: Maui Jim

 

By Emily Iris Degn

U.S. sunglasses brand Maui Jim is putting the Aloha State in the spotlight.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. 1960s style icon centers summer campaign from Burberry
  2. Gucci expands ‘La Famiglia’ concept to eyewear
  3. Balmain Beauty presents first prestige fragrance
  4. The Ritz-Carlton Yacht Collection partners with Johanna Ortiz on deck takeover
  5. Pernod Ricard flags first-half sales decline
  6. Bentley commits to cutting airfreight emissions worldwide
  7. Burberry includes consumers in Shanghai journey with social media
  8. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  9. Balenciaga resets ambassador roster under Pierpaolo Piccioli
  10. Loewe Perfumes boutique takes shape in Seoul
VIDEOS
More Videos

MORE IN Apparel and accessories
1960s style icon centers summer campaign from Burberry
Gucci expands ‘La Famiglia’ concept to eyewear
The RealReal returns to San Francisco
EBay to buy Depop from Etsy for $1.2B
Karl Lagerfeld reveals next chapter of ‘From Paris with Love’
Yearly sales drop 5pc at OTB Group



RECENT ARTICLES
Bulgari signs pop star Dua Lipa as global brand ambassador
1960s style icon centers summer campaign from Burberry
Gucci expands ‘La Famiglia’ concept to eyewear

Balmain Beauty presents first prestige fragrance
Bentley commits to cutting airfreight emissions worldwide
The RealReal returns to San Francisco