Luxury Daily
The authority in luxury news.
April 25, 2026
  1. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  2. Louis Vuitton adds Berlin to Travel Book collection
  3. Dolce & Gabbana reworks Ray-Ban Aviator
  4. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  5. Luxury brands are now limited in naming capacity
  6. Porsche builds 'Toy Story'-inspired 911s for charity auction
  7. LVMH appeals to eco-conscious consumers with new sourcing standards
  8. Prada taps ‘Re-Nylon’ profits to resource environmental education
  9. McLaren hires Ford’s Kemal Curic as chief design officer
  10. Luxury Women to Watch 2019
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Apparel and accessories

Maui Jim puts Hawaii at heart of global refresh

January 30, 2024

The new campaign celebrates the diversity of Hawaiian landscapes, Maui Jim's customers and the colors offered in the latest collection. Image credit: Maui Jim The new campaign celebrates the diversity of Hawaiian landscapes, Maui Jim's customers and the colors offered in the Ekahi collection. Image credit: Maui Jim

 

By Emily Iris Degn

U.S. sunglasses brand Maui Jim is putting the Aloha State in the spotlight.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  2. Louis Vuitton adds Berlin to Travel Book collection
  3. Dolce & Gabbana reworks Ray-Ban Aviator
  4. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  5. Luxury brands are now limited in naming capacity
  6. Porsche builds 'Toy Story'-inspired 911s for charity auction
  7. LVMH appeals to eco-conscious consumers with new sourcing standards
  8. Prada taps ‘Re-Nylon’ profits to resource environmental education
  9. McLaren hires Ford’s Kemal Curic as chief design officer
  10. Luxury Women to Watch 2019
VIDEOS
More Videos

MORE IN Apparel and accessories
Louis Vuitton adds Berlin to Travel Book collection
Dolce & Gabbana reworks Ray-Ban Aviator
Hermès posts 5.6pc rise in opening quarter sales
Balenciaga deploys new art series
Fendi announces inaugural Design Prize winner
Marc Jacobs teams up with Tao Group Hospitality at Coachella



RECENT ARTICLES
Louis Vuitton adds Berlin to Travel Book collection
Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
Porsche builds ‘Toy Story’-inspired 911s for charity auction

Business jet departures climbed to record 3.88M globally in 2025: report
McLaren hires Ford’s Kemal Curic as chief design officer
Coty’s net-zero plan gains SBTi approval