Food and beverage
March 8, 2024
The campaign is exclusive to the APAC market. Image credit: Diageo
By Zach James
British spirits distributor Diageo has its eyes set on the Asia Pacific market.
{"ct":"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","iv":"dc96942a59ea160e9ebefa4904a20591","s":"c3b1353fd8ccf66b"}
Share your thoughts. Click here