Food and beverage
March 8, 2024
The campaign is exclusive to the APAC market. Image credit: Diageo
By Zach James
British spirits distributor Diageo has its eyes set on the Asia Pacific market.
{"ct":"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","iv":"58b59c0d4bda1454cbc2821c28f779db","s":"50ec5a79ee1b9fb7"}
Share your thoughts. Click here