Food and beverage
March 8, 2024
The campaign is exclusive to the APAC market. Image credit: Diageo
By Zach James
British spirits distributor Diageo has its eyes set on the Asia Pacific market.
{"ct":"kXXYt+5VmqJJ724aw0tJ2+ibHJEB05wW4Gi4lFeyiHXbrUZ4LMNLhZG2hA3vsvJJXlgch1SXjflZcmxbNnyJjYljxRGYYk2pAYS3k7MLhLbhlDY2aTRdbd7o0wTh3rvi79wxKG+50AshTh7Z3\/Uefb8iFLroL1FMHUxFOPgxfw1lXujVzYPnI9P8M\/I\/x8O2svcDcWLa5x68SpJwDo8sIMMISUI5WoJ6is4BU0m4Te1BQz9JUesMv1uf1LwG1cmr9ks3xaYKEHURAPXO5Dmm0raqzYP8UyUDXN58Y14iTA6QMedjVFkhoaPIXN7fErh\/hbStvn0qZ10LrpZtZ0OQS3svpJn7yO5DneFFPdTGfNmXZOsrfu32KYX5a287Pvhr+H8zTk7Qowt1xMt89UvyZbDbN8MC1cL0+PJsBqD4xw3YcTz\/aEs95b9\/7LHo1NXWK6KAceyVnDKe5sJpv8gXPauXUMfhnW2\/ZcAA0HmTG9uBWi\/NXjaoixzkYTD9uwkz0e0mTtoegetb3J\/xym2vp5zwHPRRvS\/IU+C9A4v0WnAU8MhERKX8u1zpUlonvbmI3ltwJ5FhL3EBUtzcwA9EGUItoHOibOm9WEdLgIaQIZGjfVBaoqC9RbKYFHCr1PryhO5Ioa0cr2v6DHTYvKa3Md9RwLfbn5p0y\/QRLejvLUVQdFQhLFfL8odWbrB91g4Ue03nk+DJUiKOFWZHQSjtaCVwJ52pgSviY7H6CFDdw+Pn4kQTZYbZouGORNoFQUryRHcWh3sP3W7i6EzhNRlRaojzYJEAGjKyxVOlKMaEf\/5Ky1pUISBEfAPjwOtoVxC5q5kRBi9BPHAA57bka8z6eANYj\/Jj5sfjDwVqZgj\/Z\/vV791cxsOBHA6DUmq7R6jTUsKuoR1nNuY83+5i+NC4+Y1RZ7pUfil4LmNqW4SD51oS2GYb4k5Dnq0kD+gEV8pkuv\/N9+oL7lqX7Z8HaB8UZtjN2i6\/vcuOJVludNn8bBq6DSN+RFaoPMS1gfEOk1IETG1Qs+0PLEwQbEIcqkoskWkhHNTs90MpomekbSRjMBhU0g2Cx01GnYeEAEYhHMmk8SJgwz0vRMpQc7PNhHatEBGIPqbYhLigm5LwIt5AfH+LwsOj50Bgd6QYbvDvXIPnvgPAebRaF9n4+zPFZK5hb+qio3NEuM07ZyrhK+xzf+OYIM5z9RN6wWD00ZdO7\/ScHGUP1NFNyVSjlNq2Wcwe1Zll2dsOFosVssat6t\/jRKbq7JbQtG\/EihkVQH+nGapru3K6Ujrqrj3eWDKBsR1avqIwPxsUxV7nz82hMi9oIABoQj+Y5ztXdevJ0YftKcPEEkJRF5LdJ2fmF1qBkxeC+FQfcj4XDgQt0O3I0iCpgKUYLCXWLi1CGQ4TvV+SblGCSq6earZjd0Vsfsq0r8S4qXQLsWkq8kYCjr2pKLhSmtFgwbqbajcDCI2F5+SSoV3zZHAFtYUPL3WhT4WzNoB2oQy555Cja3KIvR8oE9YTheefDaqkVUOp6CNIrcZydyHDqaS7\/RUvxirABvps7chNvdy+9+DuzL+\/kF+qwPy0c\/Djq8xInFGM6MhE0MeebuP6nj\/ZTORS7T\/YvQG\/zVArUTyPCEJmDGGMCVM+R6pEkfdgqBlYdReguPgWXhBEaK5xBzXlnOc3CgCOn4efH4RRJvZnLkQFBLkN5F8Xm+AOf7xiPWsPxjQdW4SAuuTDoWJwKY0X2CGV\/UM62tvRKdOUdqrWSUbvUuHixoDxc6ThflFxedw8Fn9lKPp7E8Twzaa4jy\/3nUlid9x9\/edRSrpJSYvJIFD7+Uhi4yzTzy3z4qzFRSxohpaKVAkN3pZlfwQasVL+6PKOD5aXdeLHATAH8NzYY9EjMe4WhAUcA1xG26ID76jLiLWiwvWHLQ0ixUfoNRVGJlF5u0Xa3WnH9V74QCaVBEn7VOwEyVSEcWTjbSZ7F2jG9LXe7ST2MROCA07zx6jaIvHP8Yf3JjzSE0wdEpC9DiIs0yQHoNG+RprkNsI2h2tqHzCcVCuOoupXFXYtLSnunpyzkriIqY4rrYDxBJpIsbzTcKvYWYbz2T+xjiWGwsypprHwL94+eX\/7oP8O5NTsVVOFgpc6xCeNPJ1D\/9hTi2HfxNV3icfW6cWQgsVK7lyyo2h25uwpPF3KEFjcOGcYhCnHUGnPZceZ0KFHooOvkOulRuCmGlt9ZshsZH8m\/Y3Se1ILDI9iNg3oafMQmHUT4cnZ8fCmcBuQ1zroZo+UztcdVGQfUKxvjKqHk60sJz97Oh7KtQaUHziGqkl+0G2Bi4jiGeI1x9WnUjrrSKjNbfY7HY3XpApIUtF3AYS7r8rDrqZEKkEjh\/+2nUa8VwolULjyHF8lx8xp7vhNFpmuVh1mj7lR9K+qHxH5Tv\/WnZX50Mj\/\/w4WL5L7zzqPB\/FjPVdVYuspL0+2LyzHpCgVQDKQrrsc54IDEr9l1ljQLuzWvItRH2O3KZRzk+Aa1kQ80IkS4n6+VAMbITVvuFb36hltU822OIPMAHdB62QWz9qB2i9sQnMh6BnC1JZ26TNC3xC6LxwKLu8Vzwd2w4inmo67AavCskbQ\/QIwcAl1uN1edxfs3awRhgRj3y0isVzZN8l6fhzj+Gc6NhnWM02suAztEibbXhVEfQ\/ILaHaPrA9331SQx9s4M9Rtcbc4Rh2UgiGB4k\/+9ClTg2YIJFYVKu7ORwaO7il5aQOUMcCtbBhJryqHobJv3mNLCGpdibqqKxU8oYrVpypxcixTJohpAxys7kVNBCrUpDSfhMShe3zfuI8FU5Po\/yv7cUG4+0Gw9bnpLwXULal\/GYXrkCaLsrLzM2DwP99e6N1hVElEWth+zDeK5URDOJbYVrr5COFG0tFLbnvRAa4wHsbQ83OXcCs6kktExKFw0M2W5Cze03mTd5JpfD9pGjqEEpcPa0CezkatYFILsa9isWWQIKBGZ9orRFBG3VuZEA0fNinaKpYj6TM2+D3BmZwInM9RmCUhZ5vm5TJGWC2xxlM5XhblY1A1aoMtXZgPSizoXWH\/nJbLDRT\/TFVrSnW+5VoXCQEnR+88pXfVlri5cEvqMEdanlED0S\/UdGJl6u0ktBmYgI\/V7qLP5CUWMFs5J4QPxONcX80EiU8zP8914+y9dSPz0aH7Zdy2TPq2+7riWSe7o0G7XFg4ErOyH9tifEhhRzjYgAWlV\/EtDG1VSKt5QGHPnWfT15tcQj4ikiGdZwCoCtEoazSxkGtwfwXAWRRAPZaPBjT+JGGWOqdRFqqpoItQH5NuE6eItnXG98ERMosr+3wTcaml2f\/lQxv2hGQwvg+Pb6PodMpkF5z1chHekp2h4UaKzze0Ux5wpZBgvdxOR3IuAXOXN\/FHuo2Hpup1x6tQj3uKT1rtdvigNEt+HG7NQRcAGvL1oB59AjYYzBCT9THemMuY5WMuUu8phdgTW2f6DxHLEmlW1a\/\/ZJu\/Bf13x\/FCAYACka4tsu9RA6mwMu5oQFtT\/bLcUPx5V4ZbBgkvPtfTm0RViB6ljb+of71SL32D8z+7RG7w5gdA1fVwl+Kd6nYU1S1H618p9nHeYir38vSHa+pJg968X0IXOgT1vojssP\/hQ4D1Z9ZHL6MdaCO85IDuEgqs2rUTTEbTqLz4URZ6bvitKlk689AsglhmWJr1CuYmgpjYmIj\/\/9tTW4G0R4k\/ZbYNdCaGHEJdCBxYdSeYzcRdhuWBEEXsOtG4F5l9lSGIBdO9qGVdevcU5rl\/StyC7+P\/Xi\/KxzDlklb7sh+HzvR8Ai8VPJknWUDft9ZRF\/MUdNCX3DL3mn\/Jvo7q+WKJDAuIAaKvlbiy5drEaTXA7owE4FTUq+gE31pF2AXCQ+uRksZDE9sDdvGuiOXr6\/GTRNkddtbN1C+OlUjRijXrtBB9FaPNLdpEuwggxL3CbZtp8+sGbaYT6y4uASH\/nZaISc7ZwlH1l1fTF7ZD1G9HtbtTzP4\/GtzMnAf4VKgJjIx+hwzp\/v46Rn1lBJF\/davCWsRY2YVxRZ\/YOU2sDQK53Ew6agOeDu9SkRYW3GwblNT7bwyuQgBPpaOQHLmCTiG3VUfBvEVpdGoyTaj\/oZyZZ073ARfLarMhHiTC4C1xa+UapGZSdenaZYsv3XPGuU+EalKB9qPxS9xuQLwFNc5qOms0NOF+Ifk61mfLs8gTN1rI+OSCwn9JjcEsSZqBNotGjnp2QXcPIeX2s6PeHJwEPNikXfvYU+zz+8H5ywB2Vz+sjLCL615Ym8MaFdIOClpLNqeyOiAEt6qhjzGh0oc0+5WubSTe+1MK8qOtG8bZ8NiLldS5tiKW3N3qd5bs\/4NkM0FIpRBcyCeRFabZALNWRtq6s\/FGUUolIFxtcPY6F9otTH0bQ5OjErI1lqbytt1Lxg9SxWu2ddYL6x4+UJR2b3fOeN8Kvq95Uh8FFcM0jIMWYmBValtpynbYaJiLpPpCxv4senQkVsiOqwXPK6KfDi2CmVUeZpL+khKOdEWbYOJyMT6m4gDN4fvQyjM3eSPX7W03keXw5g5T9pHi4dQmqaTAG3RkDSNORA5Q2pRUk1qJyGLSGf2wD8kMBSXS\/E1fT+9SBNLWp7LgFcFIpaPX9F3RghFS63T8Ouspd1Ah34peBKS\/poUxQUvWb\/ISo1VWrf0+iDTvAm6+WJaFIbJ1fks2KjGwxapEpKIWsXN27RPjrbgz\/NxNsWZU5XwMkPD3gGYzLlwJpDp2WDRthdZtvnq\/qck6pSWzbpG+qh1ltST\/feQCKYfP2MMQ7Y5\/dUUOmxX8HpW97yYq0lFruAwfJSfxdKehd0uDRVZ8QHRbj+7yh292IgaZ\/jfPYrYEYzpzaOrGsnqkKI+ijU2BME53IAXJCXv4qHKUWfp4MXiYHhZwoS7BYZWQRxNLI5eS7vCroI7gP7ItBMXOzFVnmEI0\/VTDMer0C7gzSD2hPccHyi5bmuCcrFacbLtmBs5v\/gyFbt54T5erumnPqVgLNUqc1dE1SM8bb9I1z\/Vx6Qh\/0Z2coRH\/1InxprwAib7YanI1MgvUAkNGjtPRyVouRqI4wzwUUkFPg9VM1c\/BToASC9vJQS8jNFWSSzN+9V24YL365V4MujBoiY343nD8XiOdVXxdhYQAnWkEIEy9A7ApH+HFBapPHS6J8pT2L0miiNga0oRkGUnpFXRNfbInRD0+DINJu3Zn5T3K8X6aM3zvZqng91Qnn9ubT8HrLpjHPN1Bd9h3rwfmYNvEJSE++uLKpQgV1LqbfiWuSwoAOPgzNDIkESa\/CG0Y+kDTf\/oEGXM61oRp\/4\/bnlTb1kCgLoaKlYZpQ6dtWXzxUIylwiMT2guh23jNH47G\/lrGVvO4PwbF\/ZNuA83MiOMJN7vlX634NAM3OMc0nxZWGaOemMajvGgYxoMGRjb3SfxhZH8vHSAzA4rrHdIllHspExyLpLFjRq7E5JdtCP\/ufKeq\/GCFzTiSJSV6y3t7UMEQW9arOiOpgD0XMN2SaV+qJgAEBhzenkyiAu0QGTb0hhBnRTsV42+vsxi7lDuUEUMGA9Nd6INyErxgTJc3rJW1HhZTn1johSe8+gLGW1bOEfGZ\/6orcRqvZu2N33CJax9Hzj6B\/1Jp4AHEFEFG7UAyFe3XWH7TdWHBY1g0OzDwgZYlOUmT\/HjkxwJWF7u4W2JtMu53ay9cUHOI47tePDJR5ZAog3637kgd9aYH\/E+lcrnQTNJtXYZWSX6LF6V8GAfBfrhy+HhcedlXBCOZKmyCgKEyrAlX+Ul1c4vWZn9WcY4pEP4oTqDaxoYgRLjdTAlsNDZ2Qh9k8hD0qF0aEKbmIq27DSIGLPDyWCL7XAwP5gww5LUM9iJgJhzY2PDZbUHcugl+Ph952aYfbM5JoXHc4pGCC9Pzim\/9SRfPcoswiaPBIlG+5wI1Ffvt70+Td3y33vbsAYa4IOTbtMO9DiKyxQZS8kIUUldrVhY55MYADsmNXynx+6aSvHtD2\/z9Hcfj0xC4yIqMBAVxJ5HLfjAs\/VNmFzKnbAth73MtFMtVdDxLV8n2F72JYt6CgvAhJwK8a11uRFsRnH+sGNACidzc13C2Nkr4SEH47LbgJGU0H+JMzQqpGtvVNwlDE\/gNYj3nOyYpf9mNKyDNQWiWRKQkZEnXkMxMBs6Ry3qhamhnLpfZh00vEJPewq5l18MDUZ6HyygUH2oyKYSF\/Qq+khO9K2ur+mXx4QuyDpbZYujnoLM42OOo8EfBV4RIHioJgDQycYjEnCQp+n4X8VrW3LwIkgec\/MyRnnV960PaKssCa2HF2DTOZzpC0pCJmsag+nLD4xFrA6PhxhMqo60zQ6B9tqTMYAvAm8mYk0caRqq6wUJIyzSWiSmLmmcQt0RvaTaF5JCLEWDVmRkMmDSrn\/oHutsbbtrgIFJPM0Il0YDSdhcbmj2s0L9VMyER1b3X7+q3gI58fBmkbwQER20ypqsJApSlzcv9ScyejZtL\/kTLvg59BvteiGjPG9CHoMI6Q359IPSdx9Q9Hn0QzwNWQqTIX14CXms4xeTVxw8LJpjaiR3ZIw3d3zIp0fbuPjrZmeciqYNQqDoejzPpQIcwwKjCkkRDb8s2hGBthMltUmZQcyYianLOwyzE\/RGYB208DRUWq+b1yo2A8\/Ukx4VU0cvIcu9y+BEnCf3GVcvNVUN1s5qvdsZRRLS5Z61uF\/pJXKcNfbqbzkq3\/zD0QAMUqfPl4pm+YPMQQXkTdp8c4OI2+M9SiguALGXVQGHAcZKdaR6SLJ3mZmIiV1\/3X2VMcL94jQN83bG91pCzXTXEAdIDiN2hEz\/l6MswA4AsPzIhhFqiFJ+GF8+GEz4njMzkT5H747WQtbpS2qeg8E6dWsJviI1lQr\/wwyksHY1A2\/\/wZYGYEgdRdk34fxxEfjBGK1\/cvLVLWBKBkTDCBgkJrhpyc4b8zCc5\/d6O+g0igxiJH+svkA4YPsppe\/pxmcYBywmgrANwnPAzXkM233p7AejZF9XhetlAb\/AeYD2aXxJSbvRcTpbAKtUIcZ7Tle3I\/sLc1MrmKtXhAvQKLNP4JGluMkRJ5ihwpDLjPg+uugYb0kHq6VGudpLQuIsJJVobZzSquRTW+1\/WCMt5Pf7v27\/QncGsr\/g0EPzS2fOrlz9aNl8FdDZDMzRS5\/A1zFla0pPxsCtC2E3djpuZuhEbfDCAC83qKQPfeGeExjMpe\/zmJI39MnL4ti5mV8yngUdrY35y0t7qHqtKGSINO75\/eZMHlOLwYqbItnI9+YyKMfDFVf6FICONZwRExdB3ekOHyLZ\/DBgRG2bkC57uIGejn2JOKQ7xA4y+YnHsLE48KQK0wj5w8ofFyYvjT7ZucdkPMnGcciuxEIu7mrQ36nEsbZQUjaSJogj1eZg21P5WKE27dnxMlTQHu4XUX7pbn6yGvRpnoBC6fCde7cC6GnT+BAqobHcHipMJwO9+vKHTRLF1W8rzy8t6Jpl16jvJztK9BNITvCA2NBpp4L\/RL8pCv4mhx0aCsHlE0IpkUG6UDWW+E\/VHEx6xpy+xjlou19J8HtBuubYROM9z1hEUeAJLSebTsgRkY8htsbbMp\/PKzTsho6nbueN15KDrwPQcev+di3pfySnlTv2k2UGjX4rmwISsDuFg4TeUYtpLKtWqTx+4VD2C9AWGVjkpuj8xejtJg1I5NOieq8MICOhKr+r\/TbRbrWcKZtdoKxB2UVAfDGRRCKQGttykJuYCGGaUCiCiD8r5elIJFaUEv2\/USh4Wu5aLA0\/6K4pRb1ykpjtjPzODD12me+B\/vJyv11utncjfh4dNs5lvZF2w7EJ54oG+YlIkStaWgvwDy5aMBNADmS6eWQMEhjbP76VAPc426STtxjV1WVoQTCO5ofrU43lWdf\/qzW8ZsPQnY7XndEbZ+nYmXpN1wn7PeofKP0BAnFsxfjyvS7mixCsH+JU3vlSfHZW4inTvkFwcPlYRMq8WA5YAaJvcZCjGqJObyuzLafChQG5HKesXqDTOfsA28IxV4E83f8rNsV8bgFePal7y9GDH94RMfzwpwWNM4OsuZU85Z0FUPAX7\/KTzOQMbdvV3UH\/lwdVoAsDf1PtBAV1D9f+n2d+R5UWuXVVoVg8Lp8VGVQs0sRhuiA9QsiHmjuqk8WSYZ4+wVWpeI8KGwRfpRq6tsMTK669aN07o5SUHR3iuxG\/gLeCDk+4vPEh7srhW1CvhJFSQsvlXyW9IEeuxfo4RoRaNmHFBYg81w5zHld+WaZuHCFsz+RqKBAkaH6vFOJaxUMSoy4gKffUihzKSqxuyNGXB+HDRoED\/W70pa\/T5Gd22rb6To5bK0YBx4SDAWo4rlGIt4uFrUIRH8\/4kHIdmIjjUnRaC7IFZXRrAK8N36Ps2Pf8PqhDlum3IV6uBnRSlk6GYygsHFxMUJbgZI8jsKcHvkwoWmdtmcD4Tg+Zx8Km2gG5patnzi+GyqWqP307xvVS+F12LYJZXBU9Hu\/8eCJN4Kn+wDb7qLelaxBCVohKpk7fSc0Q09ATgywKe88CH3Ar\/P6zr\/rMORJdfH8lgQZV34OhhzWRdagi9PuDV+GGKfkyE4gigcOfcSGN+M36lQ\/ik1ixCWoUXNJfRbdy0U7rNM35Gev830046IJMuE6gjm86NLpl2v6ghwgG0K9IcxffBZPIUQW+12zb5W8b5wA3sG6KE0f4kqgfdCU+3o1KnB9z6t8ryqIEGnN+nkhRE07YZmOfa2rY1Dw6b5MudC+b94YmPBIXgTGYThHVH5MS5h\/pNcG38l0ccOsZocItKTmXJKwJSSBmupfBMd6jmZfFuL\/wmFq4+S263f8BNM6LyE+7swR+lDb0xHn2rha3nE43YqcAF0L+fFusqMEUpTh5kzu3Eh3eGd0noMLC5UTettTpuwP7ahb\/gOPGuAyd9MnPrSK5dpV\/FLCW+DDFzcHc116QJlF7FbPYOKBoBKCmWtAj+j8ij3xMyNFTP4Lz4icun\/I9ZXh\/9nm6SwaX8wITpCR0kQNwQzvTU1mmqCsh7kdVBKvJ1TZli4oaVyG9u5Vb\/1LRfz3Uq3O2yDim3t5w2EY8cqhGgLgA+vqAvrdsssORpNlah14EOlzOQxkX3bpbg9\/4\/2GtwGyvdw4Eym1IL5AEAN3MAy04oA6YmC8RE3xjfbblbqXrfXoj3cpELP99FIwmD3mc7+CyGjL2pUm5NOKlj5BYS7SIB2IzG5T\/ZOOiKijRrKt61BFOVc9PK8hwmN9qyLoTYePECyzT88\/zfl27\/0emzmAYj+\/x7gY9Tf\/tjv+7nOex3N\/dqOszB0Yr3m4c8HKVr7FdRiR\/LD\/i68VFFP\/jz\/eN3mLtFsajf+4zFE7wHdTVDPvCKHdxAGv7J9PgWDBHg\/jBTmwIz6iGnRWvxpi7SFDPkcTSUwRMPVyZtuvtiFI6lLNn2HGzna6VMFLA\/I491HQjNBhtqhnalikSS6Rl6FqoxoC1G\/EuCnv\/6BvPFHYb23yhsVrEbe0oIC53OOjV9ksa8bR8RvJ0Vb9vVqHLWxe75tpg\/3L+8del9tw5ZOO84PrWg9xXuAzQo8+kFBaUtsUYnaoADO4G4d8ab58l9J8LDygRfd4KOM9W4Oolb8K4hB3XzYyLH6kJSh0c58ilB+yPF125oIjxGHQCg\/sTMBldBBzOZEWHZq72eeuL2rqqrtJqZ6bTDSiVqYvZRrQwmEsJtdWDm108TU84BI+M3Bp9XtLmX3wUM4DT6\/XQRw0q5\/O6TEOCFuAYVmunnVr3JOEKo9elrMqL2DGWIzxQSopWrczqYegiJz54N16yQHinPeq6NeAugOCRNVVXTvt8\/m0V1F4RlsuQg9ZT0K0ypdCpSsdVpbnFtZhw+3GpomMuS4LqvN7hPhgX\/fz73cTW78x7\/GH5kN55urApG\/ghYy5TK5hDy0N4gqjJkmmgxCnc1+yQ\/1qHZvBlMRyZjF40V6IIEFLREdaKT6RBe\/MJw5y1khIt5C9Psv5gI0uYdncuAfhR0WhzgYFHaDFE+gWAX2jTdXkfPGz6p6uRRTd0xEpbi\/YNjZ5blwfS44LfiL\/iwxvBAN9Gig3zyYV9PsJTtmc7zUV0kTtq7Jpj5PWy1527euFmVFb+3g8yElzEDnb+ZCjJid5J3bwTXi67q8WNY3cn90ASkcBwSW2f8m6dRFDwDViCQWot","iv":"366490c4af29dd7cf06d0acec70108cb","s":"a2e772cd6b0a8c56"}
Share your thoughts. Click here