Jewelry
March 13, 2024
Though both talents in the campaign are under 30, notes of heritage reel in older consumers. Image credit: Chanel
By Emily Iris Degn
French fashion house Chanel is tapping a legacy talent and a K-pop star for the reissue of its first-ever watch.
{"ct":"1TL3PeMY8C250w+5PeAC1T\/+IyGBGfMzmoeBFJA1OCZ7gZKn3Yg92FUyPMXHWrPpKXQdDm8pWE7AFpoU9knNZHjeF16q9vqM4J1bXIkY1t45h6MDZhDk7hZXljC0aEdDAhZq6DRXx70BSd\/1gCRGSoOhJlR5bgZmMDmTTQsckIUYHE\/YEU64OGF+TZI+UtEEDOevo8m6exMSQfd16Ef+xfiJvIr3Dx6xaET+2BIRBNMogjt+kfBxJlYbc44DET9tsjsLn+aLN8vFlZpQAaqErpVKsFPf3r6eKan1WcxnWueGCT\/qoSha0oMgjykticV7kBtn6EUmncU+EnGI4eheEvzRr0WX5YkO\/a9XbGXGPTjjR8T9iKhfBM+4BeQbdGOmyJ8q+t9lUB7mTyqULDVzXbvhCprCR3mZFkn2uAhW59wcy\/tWoF\/NdpcUpehL13urpzT9L9wNORxthJeYKTx4uxRds5vvGgvGP19IQJEwaL9rahZ7NyVDXNKg8\/HJt9BurVGBjk0y+nxWh\/CAw7W3c9EANaEEk8xBlM5KkL4\/uzEjx7LhEBjkPmlw7Gppg3nzQpsFaUAO4ncNXrxRS+9hEoXOLbg7l2E8TRElyj5pEWG3zEGZepkWFkM8QOU+QtjQSlQsedNawz9S5WQ9SnlrIPOzFforgYXEgb\/tKMaLH0mlz+v+7QjsRYcDjrshN3lmnBHAzBODSg7cD5uU+Ks4uSOoKXwP93O4iobJdgcXYr3EkizcTFaA83UGOsr94aUEK07JQi+a0iI\/8lxElQ+diMbLCx0baYb4WDxTFOaO8DoKzrivyHMkOH0MtRV8lfQRR1nfdZELhHt3LMJ+v1CJC3JfqE0zojntppqBoEfDYAb0\/WiOY9GefKZzyYIiDFR0DFUAUkJh526NzMliTzWAnsVwObjEr+YSS+pcyhInOjo45IFr2bbNM4LaJhjGEIfIC41V5yMtL4MAiSEjpR8TgCGaZzXFZtBxWm\/nt9Y7HUs536NdcD7JHX4Yw5EkXTNXAsR26fdJqbjvFfKcM0ggPY3eGBRU3NTnGnXB2KwEoaK0icuNATXmteFajMyy7DKyE3cbOZ3Rx3i4pc2zrxrXRqlhQPgNXHPJc2nqSgxn6XLiMsDzCvHd+paBzNhg+kghs9kFKg0IY8i1ayTRlVv20F3NGJD7Pb\/VsCGqhafwmM0D60sB5+VGjCLCXeRGqwkfnBsPZiakjIbHTJBiMFiqhrp4atPf+qrG6iEvR6PshuElTVwmhHLVQEDO8XufvbD30+USb1kvLGDOUyKX9WG5rghe7SYzCA57ed\/yTRmQk3CxtGX5CXQUVAqfwfNggFSFYO3Q14RsbSgrHvtaPkm6JP1VS8DgosCz5UXhwh8wR+1LKo3IAubU0WbXlDavTF7SFj03zY7CKOjAYZhSvt1f7D97lZoCj4Ft28nBmb2IVv2GWh0hcuBJfebylE8ZCp9JWuDxbVGWYZjqKUer8gapbt+Fq7MITcgjpuGouHFqjUnD7\/b4DuI7PA\/qLXpR6AYJHgT6XM5r7dyUAee3rfkp26MMY6IxTZe5NJFqkbozgejJgRPUOHvfiQUjEa96MXZGngtMFY+O8KJkNeikMzg5ouctM3De9r2130WWc9KmwbbpEaDQs\/Z2cgxYwXC\/h60lCCJ1JSQVZ3O1PzyZ5KrUJQdIKG\/j7oRqZnBGwSeC6ArzdlVzJSlFPui0JnZFlYjVjyYQmkscFDo5XCj+Bs3+lcvyTGzFZBqI62GidbW9rzMXjqbqRsdPzyKD9ksSeYAVPcPX4gfgyc6LTXigw27jXSKYeVbNYKicW\/RoOPRnO0vm5Ed\/8IHZvmHyb51PwHSPdbwF07eMkyHaIOIexkpTdYw2fLqKWv8CelI6wkOu4PVJ96gS\/mpeG9RCT7acQd9NQ+wxIqC3EUoPH\/F3XBZdpCoPAX23Tzso1Pz7lZmy6JRf3bRR1o3nI1g6Bo3yEzOL1RxXdWnbVxR6foUenZUZdJh6OojhP17CVfHGSRgLgRZQAmFlKPvKVH3k632XrJa4lVtcmgxJJIRYR9OlyuyXpioMOqZ3AnigKj29qtK+t27Ix+yrpe5\/18OA7f9o6yfLtKZPs+qE7FGe+DpEzLwI90Ws1blLYevw8x6F5y\/+MzMPUVuaq8Rtc\/yr3oGZ0Mm1tq32QRgn\/vqn2\/xjLnzvfZprpxGltHBtIp9AZCy4auH8\/EDYQxT9asDEHLgrYT9TSGfw3CjY4GtSltZe275ikH39WQOQ\/q\/ETJ8yLKNtWOm5lht\/iOj29oAnSp9qg54OOslmKOv5SPjAPY9TMEVYlfmP8DcTrosDZrnRiRKewoftu9Uf+46YfrpUl3MNspO5b7of1OiPhFP4mezFh4efSGw9J\/isXFHKmLhl\/\/OJ4TgklmhmPDvSfvdD0TG7iSB6PQ6WsRd5cSe8G836GlKVZZ5OBM9jqZiiCNqswzRCVYhCIRuMJx0O4EJVM2fFd\/DJuLyi8An7pjGOcw+1UUmg+ui8ESsaeqU+ya8s24tUzConeOVxpssqY82szlnWL0P7wKpaml1KtXQlJtNMq95oAsmHl5aLKRJo97zO8I9EHAsGcvr3zSUwTbF6x9s1XwCllXUsLZ1hRSDZwww12YsS1ohchx8FekF0fIOx8kbnq+4lbDkcn0b7sB+kvORe38\/Gswc93Va1lAu9d6vd5C5m0VdWU86LXbokAKh0ruEktBPoe2gZeShnli2FHSfNY9bPGJtZilblyV+D3nphZuzRF6j5alOoHhijncjV+R1ukNkAoO8clqiBSu9xNyFX\/JolPP52YRPsY6T0jat\/mlmBa\/PJdibsi4ZDPHZhxCpxqGjFT+9K0uUuHVhB5G\/Qd6F52E1KTQ8EVBeieTO6GJuP\/vkVhKfIByedpBfeD5tJLeJjYWEBjzKTEq9k06NTEEP5RT99t1Th5m0OMeRK6P84kevNmvFOIKYRd62GNOV9AzPxONzHRSaKEhGYuJadHrK9XqWG90TxqflmiLaIwDg0e4CQSZN\/ZBja7jZgnW6naAI8zuF+ou522OfPplN2Yp5MQTsAjkNxQ8h6XZ7uiok3LwIZtHPq0SGy9+7BPPu5jGx0XfUmdyg6Uw+uRO5vA9z3m7wn27obe70LR5dBFzmEahFAyRvw3351krHZ1oI1R0EKO2cIrRpnasVysWP+J7ngDsZIrY7lUHwxKlmuzZXWEp0FOVLjKXPGkDebv0s45p0Uj2lVWkZCEvxIXGQSlW0T0tdAYeso3LvYRrLmoYiehoqTXRIyGaaXRx0IYvPM2nKdI5cZIt1UP6CpGjF0oirfmNrpuX3nV+8+PaeYTGbE0l1tz0fwizrSaooAyWhdqmFzGAS4X0hxfQQCBLZ\/4DjL\/iH3xIfqncGDBg4FEPf+D2EOSNmgLP+I4KsS\/xk6TT7emrm81jxsQDdGq9yHLSRKaVzt7eFJXiTMeySIAPqXEU5kkPRw1jQ+gw1kLj+Dv1AfooXdC\/VAjVU+FWCTU8zx3ZI+btgyFX9\/t8VAGn\/1cepVbvRw2jI2elSVMD2QTq+shJUCh1uP59JEj8F7R2f9CQrtfvmphtFo\/SoIa\/BfVwq0Assq7DMnhxKvfkV+Y9xA4qmseqBenZwmuI8dYX4UmRTZ6GAevRue30rpu5jqCVEuCVA1B3pIQyQfMtgCDuZTsn\/b3a6lKpqET9gZnk6WvIyKv9ZgnTB5LkeDYeH1\/fngroG4BLCBDsFDhY6A9DNk+KomPn31V6szSKMwfFkkD5wrnHdnEffbkydxsycNYFyTgaNVo3QKI+vDpSrLKTCYKOxqbMo8lY42SxVa2\/N0q0MCqc67yCPG9MFjrvGiIqZuVqwrCnpEpJ1h+yd+FJhST4XXCSnv1Zl0z\/+YrgywdvtP14VYga3uIj9jyzZYlDAwCN7OxnvMFD70TE\/w+25Hf3bfyBvbOQRSmRn6ug+k0OeAOC4innl0rpEQ6E0aV0H503sT\/t5BHA2\/u7IsrTbrhhF\/VxP+abxP1fvqv4cIcZSsc+Z+zKtZXwtQxBvlcFK82idrW\/FvyPqvULWYDpMJuFk+GVybg2\/v8cjrstXG1yp3pgInyxUVpD4+vkIZgzTza2DwMugOkY16VzDEXXH9OoaM20nZSmjBzSknta51nb0j1umpEYblb+k6RUl35tIrgY\/FByyj4nHJgC6x+aEecsdvaLtAsU4F98QG9WwZm\/3CfyD6hnIZ7al5AsU\/uC7jjav2HOYiN2JcPV7MuMuTaqapK6Yx8M\/UWrugsM8ooDRo6SZBeZ2Iu3U5WIAhl72LYh9dVHgsWiU5Q2wXiPiRS2j22dNiCEs1t4AwiAEMawTGRsFH8b1+W8avoCwQco9RlyWBa5R1zYWFYd4NTH2NVur59gkE9\/O7gV77Mzicd9Mrx1I6wXZnFLz2s3HpJlTjZyUe\/otQ7GfijYWgo7h0JWdbfqpdeNEHZ2CK5N8ZUAFsVwZN0mmXYlPt0A4N0mjUcUvSMoeZsOIXz6F6Am2fpWqADF2sLMYvlnVQ9jNIW4ElMWXwAVP4OTumUDgSIlx5\/XUM5uVE12E2MHBdbdLX4E7UoAwHKPkmaawxRe43kZMI\/z\/SjSt8jXSbqI5VsThPTViRRrq\/xqR28dvANKoJvMUH67qCPLZgrpYyx9aX0H0y6u8os+9POacttdO3S2IiBlEOKe3nPEqbz1gAJtmN0y\/HXp\/NJ3IbIwScJfnCym18teNbSrFSs+I0V7aziIrbJQCtQcqhGl7zksGt+xVwtAo9ffGCxd0xaIqGNREFYBW0h\/PDocP8Y5yuzVin9pUYcbttR28ps8KbQmer\/nwUrq0A9cRMSL\/x9aR73PPdCHkao\/84mTBbP+AXutD57pGlhSiPghDKo7nMgBWrMMcQXZ8sXkLo6CPCi3KpqXrOw+id1w4SBCbnQLSce8ZAFSYxInfIeYQUQqGZL02dH0BXF17WEPl0iI7eSroK3pCf3NNSFNIKk8bU9S1UZBboxitHHqqo\/maHieTaQ4bfvtrz\/uQsbLJ76u7WZPTFOiImSuqn9\/TsyAJOElLbufhW0plbmOGefHJ68ULkrzfKOLJjduO90sUwYOx43RAQYKVPEYkMs5yN\/Pnmrtpu61Ow5IfiG8wq8DlypD1dAV0XtQtNwO8Rxmuw9Zfcipu+GM5xggMMFOz1tl0gsMSbHD157GeJySoIGtiryeoR0vIZR\/fRgEyJNrdOimF\/IFLHy0VPUHUzK2AIH3yie8gM9cpA7lRLdK9GWbA0WU6OX5Tx\/QOE2D89IORQomMEjQ4iZFxAUXk0Bxhcy3UR8BECH9LQXxxQThE7mnRa4JMwfK2U4O0H8uxZMCbSqCzqJw\/oImwFlw7a4xORs7G00fGftmuXrVtIjlCYKj6tej2aJTjtOIf\/mGc9EIuhuk9AxpPxVb8Tc5+HyfXl+IF2Z8867ms1Q1CPDLFKrvPN63beFsl7squgmbd86pTifBIYPYlzhztkCv4FJm0R0q\/+uwXeVUIVfvnpmGQEVwBd6w0mp03UwxNyMXzqgZP\/eGqTE7HyVY8QiAsCByKVJmehObY1iqMlqXihSN2skQ1zdbX2gg\/UjAD5lVBUr9DXEcfIdjK4BIwRrZXKOutXw53tI+uuLj16oV77z8GYIdMxyGCrDD8qWI\/SPkXT5UHm\/qN\/sj6NuLIYzArll4JmlmZeoSkFmWRVylXAtrlW2YTeT49fsRbV0UldTpVqpTzrJpwFbKIQgSyqYKww8L55Jod+pdcpCw4odCxJ6SsNVeDpQgKEdm+BBLKCMHXPUK91cbiq5IWujg4KRJdtSpQBSjWGnCx+hErjFRU\/cuqYRxPC9GXt73lvmahQZIU0t8RkYFNJKhDQYpgjJEo\/bR4NqKJt+LMdW8FblwzkzGY5GTtWYpTDPHNLtM6aQs0LnbkfB9Y00YzF4uucf929UfhtucnF5sm6ceoz1EzPpIARqoOea5Ka6z23do+jbbIS5yztxv7LueS+fHClm64+2GkA7dKsigET8mIJkJ5LXGKHpCXLc8IEmVBykXf1sZQzR0WFwGvu22Cw3u+zUq6YXp+2WwPuK8aphcR0ci6iUgrPVuc16Bo7Y9asBzBP5wIY0LPJebxeVoGFwaFUi2Yo2+y\/zhNZ46jFsnbMJe1l6MR4i+SOdlZdmpLEh7QTG1WTBvlK0azMeAyRw8LXASj7qu4SF8MiMEd\/aSv\/2w9cdNAygSjVoSoD3\/Ovw+n06ydrY4PzpiqQvbJkJqSXic9\/mPrlNwKH3RcNXlFj01NiwW4krDJ3x2qHlX6O4nGRzboWSfQ0jBSz9xK0FWrKdPaf53ZigQ+s3810sW7OOac5rnMN2TQ6XgmqmCMVMnUFJwRHHSi0tFQ46pzqMPWfL7\/kk5Wm5ViTqApou1Ul1Jif9ZaeX0xn\/o9dvwiB+SQ5H1ARULSCcpZgZbNaLvhKcwH8aaAMcSD4\/q5mDPQU32MpAb5pBcgAZXSVLcSS0NKvl4wEmgfyfNRB1aOhZV0jMTimHeVoP0xSpQ86uaASbOcHlCGPtOBJCllMwW\/6sQbuWwkzGObxmi9IKrxsN3\/EYYvDk4Olf0ndFe1cF27YBjGZiXzCMn2lDITY3id0Xh2bl4j+hUckSMhgZhF6LoPKRqp\/saUMMklp6e\/jfOv45s6SMfaMCvqQMsTXU0ku9K2GnTWxS9aqHaHHNwHK8+7fIJH\/61K\/0KrPYFwP8zEwtkdqaZk74q4jfgjZbHtAV5Ilfuum+VNlmW2sJbzA1tvZrrVkQqr1fI9x2qNg+0I6NVFZRpJowPJnWcVOm8He5Q5PkpYMBOHrbTFNHIg2iA50WF2tRcWoWaELTQLiOncST07ApnjvykyhOsY9d2q5wKbWDggfv5s3r9etnWWPnvl3GWGQ18hPwta5giw6PaBCtZ7lRMXw7\/JDh2ZSYdrw7PR08y0pTmuoIelwOn\/vrlfR\/H+tMj44sdr1StUNg8E9g206Az6DRxhkE4qkHLo7n6kzimLf0rUee3dQcaEDJZdAd+I2U\/rnkH7LyXG\/N3ENUo+HHJkPw0XZ6MRHX34ZvZ8Z3wauQgn8suRL1GbRbmQiX1A7uZlupMqe06TpaMrTxYef\/f+jjJpAVE7tF5uEHIqT2AjR8OGom8DhlEzHu4umks3zl8mJIK3N06eXc9IdC1o9TH7PzdJ5IlEp2W1uvKMDVVteg\/GDDIzuvrI95JbsDuBUy6GXVTrbxPtwkdOkWh9fNk\/51HoOm7KSeESoRfzL1K\/bKMSyMvPwYsZcVQ8B9HlyyHw6f6mvutCsDK5rP0kj4VNh2eJEhEdd+yFiQLXwFRbEsTTQW5vadQZo518Vk1koChZkj+gVhfnXigWDNXhIeUoXnrsdqrxFZUk\/YPnCJdLqOVsYsdO9e8SKbqdfKpV6uWzit6ta\/oCAkJBJc8BcMm8QQDU9XQOb893c9+jLdAs3UOFeshuaHK+Xb9+MRx4tayf23uxExrh4ylKScrAqFYx4qGRxmr7bemcs680fs6kQpUmN9NfQmWl0Vi25K23z8\/XT4wcZaIwn2gipD9Hk7lH8UyEd59Lf6zYGZYVaGC5sjRQnsPomUUOHUKnx6m5gHFrs8lWXqP1+tnayCl7FIK+DaC++Tm8B0D0VZxyG4wT6i0gAkSTAV4omXJjDbYH9IcT9iYNCO+N9MWMF7QVhpg7BL5SEwoz5rva+DD8Nit913T6kOI6IKH7Gm9CPZs\/KNJx3v3Cwqc\/mWRzJRBGDuSKB4aO9nZvOE+GFH5AOsTDl\/X07jcFVQnZHA+exLn6lvv1yvru31kILNV7BNNIa3TUDpwMTW0TSLkpzixbovf9SyLLwvfKW8J+TMxJ436OQbAkFM\/FcPMQzV72nWrosbO9Y8TMu\/QkzrVg3DpX+SvzoG1oEVqJLP1fCMR9Acz6v9zpB7Nr6eSQZFPNIMz3Jh+Oy0xaywTmZ0eL4fyVmuQcHLyF0JoLRJZBgnScK8WOTba33C31OOcQ4sEKZZvJRi8p\/9cjr1c\/KJDS5l38PmM7EDk2+xfNSVvM4cu280B\/VMpZubjtj8wvX66DB8IH7sLk4+Fqg+\/761kqe9o9yKJj07REQeqcT3kf3QZVvK14QkFLcseXoUjS6nXVtzbx7o\/AWViVflo8xUpa\/47D7wMwFPvBiBNSY1irvwMmNzDqGRxMRHRVEO6KiyoNyhBk3A5srCsVAeV9rCMczFVBY2ZmEfF\/DGvs5Tzm4LbxnCrGntbfoNqVfMt8vp1io1lU5ev26YylSbUVwCrva+okMgJ1cjYSQF8t8i04BsRpfPEO1gUzyTdaxUurGO2qEps6YC7UTE2YHzgX\/H2e\/YtJocdySuUMfwYkydEI5R1lpqNBuH+XS\/N0TMi4ZNsSd1X6spJJvDJsFsAm7b5YpDjIZFEVOwhhSOzVMhQNuwD5+ST7+cTZjO1HJu9Zd+wfa\/1UcN7Go50+GZ0bsAEPUPlUxeWUBBlgdGLA7T7VQ+AmfNbTfYAXpBxXX8NIHgmlp5EWpE2Z4F2aK2PVqu2w6SrTDlE+L+1euiAk1+3WFYS80C3ijALQ5Usc49DnS6244g4sQ\/A2UU3XfQ32rLn6EcZ6El8NXsl0E1V4oCQiQD4Amytdqa+OaTUXVoypFhgWTrrzJFk9drR9GWsVYhofaTlrgsccjHogUsk0189Fm+Sq1Db+pGGSOsUVnbZ1V8kCZp2XjWhvcOuHSc5ZyP5Ryb7EDxcIkyvAjfWXXjKxIeaBPIbGGQZQM3m6dLkmA7fh5tuq0F9vwfaum9mT1oX1HmUH5G6y5vdc2A224qLQtdbkVIC92QGO\/HQKZYcJwUA\/S5gDXW+V91Z8D9ZM\/whXyy0neQNqBV\/t\/t8EdrBrYobmLdYxGPlKQhLS02UeYHm9rsJFLgnvo\/MPi35fg80FOuZL95AXe25tgbZj9IIHtoGjIKf7LWPAHd2iVsGuQukimEa6Rs6SAgKva7rZwxBWvBUxbJaY+qBAPhgmhZvLz+hX14vCtYJq\/TXiomCmJJfDWDpfUFZHOnys0NTY9P2CIlvS7c4IMS\/AQ0AH0OHjgNO8xkT0ZoXv05DmP52ixwpHitoh4NPtSq88N4pLLFTrUocOliX7R0LJtqMMRLXr1wUJ9PalwtpGK7A5nTLd7ybZnrn5XeUkyRZdb+OVjDZ8le8PXoQvzsnIL9ItJaiV7dOzWVz0g\/G3zgtjuorWA5ZZMzyV1FoFG9lMOIoAd+MN0RvIFZ5YJ5IN1Py659QCQIyUY+LCpyhTEvxqx8PYBlig\/nwDpqInjjtRf7h5m81Z4GMMGYQld3bvyUCTfHQ6bGsdaPSGLCdLUlhhZ4CXzy4qYk4fE0L\/pu8xU5sTxAunk0Gi3HQa1PQNaRmAuNwRnqAxYDgnA1Yo0ZpAaWSzr6eA+I0ov94AYvlE8HV9Bg1DeWRR+HCR+ptVQvjFLQ7YtmHfNPcHebmDW0YmJQdUReT82e27zDUKnhhvcq\/+YF3gZ2hdejI+OnliuBaZmkHO2ITo0qu105eoH3uHCpNd\/JqgFyb94NmM6vu040vA0IUZsiZm9yVIVwl7iEl93VvrLBuEjAmE7mVqE8kWgoxEh5M6FENFaV0CYGr\/l\/CwJcAtJlN3uuNHZ7N57buk78w6Fk0GijO97GXBw7VemoisGlMWmdgdkHu5jACcT22Bv7b63q\/96lpskrTXQ4U2bSUVM+n+fSdqDnn3lKqctWdG+ij2pzHBxEIfc2BlPt3G4qP+FgUpkFrfIXowigAZpDRFi1pu3nUN\/MpWB30i14rKMOonGNtySt4zUiMYshyY8vENPB1dpcpB3+JBxQqCEu9moCgp1T99pTDZ9ek+2mMJtfzewZS\/hGJee9vISTg2xvuyo5DIamERT4McOCMQB3d95GvwM","iv":"87786acb20c5bc2b4570d6771ed4c75b","s":"438e981d3b22c9e6"}
Share your thoughts. Click here