Jewelry
March 13, 2024
Though both talents in the campaign are under 30, notes of heritage reel in older consumers. Image credit: Chanel
By Emily Iris Degn
French fashion house Chanel is tapping a legacy talent and a K-pop star for the reissue of its first-ever watch.
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