Jewelry
March 13, 2024
Though both talents in the campaign are under 30, notes of heritage reel in older consumers. Image credit: Chanel
By Emily Iris Degn
French fashion house Chanel is tapping a legacy talent and a K-pop star for the reissue of its first-ever watch.
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