Jewelry
March 13, 2024
Though both talents in the campaign are under 30, notes of heritage reel in older consumers. Image credit: Chanel
By Emily Iris Degn
French fashion house Chanel is tapping a legacy talent and a K-pop star for the reissue of its first-ever watch.
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","iv":"47d4dad2b17464726d66ffd753c02a1b","s":"7638baa053f811de"}
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