Jewelry
March 13, 2024
Though both talents in the campaign are under 30, notes of heritage reel in older consumers. Image credit: Chanel
By Emily Iris Degn
French fashion house Chanel is tapping a legacy talent and a K-pop star for the reissue of its first-ever watch.
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jT9c8MrVL1RiO2AByFG9N+edPwQg4htPJJGFoonFYxrwgrxF1JlPsOrYxKonfkJ2PUHkOgVcTbk0qffrAyf5YddBXoy4IhGUZwWYDBmcQoiq+EPIXY5COF\/hrTJeYEr6Tl\/pE4pLJ1U+Q8f3H55aPFta4rue7tKRwaTE5oCQFLeJPR979Kur\/21kqANzU214KP2QrkFJ3q2soZQdLadw1jWiO0Cj1Yq\/4XDXUsj997HR27yLC+suLGzoZlUBkMut7wVWPI\/vBe47faJaZKnh5OE0fN4WomRR2paSzY5AZl2e7CpWDej3doD4C3\/fU980SOLuHAe42j4BNjEgGSJIIVRhA+Zx5CWFWd5yqWp0YRaSN8IRQe1WVpJ+Y+4qL2uekiidgl5tN40fADcKwa\/pwcPi9SV\/Q2\/wl\/PE1cYgTKcsojlhjgmdOYzH+\/qr6QEjHQxs6bWQZnhbZgr07WJN9clBeG1K4KIC\/kXxUx0TSPQshoYubzTpoDnqPJbgTv0t7aZfvBKiKywCO\/dWGjBc54uwJu2kwHoZcl6mrVzy1qkw9ws6OE1BMzlbJ\/bE7vF+k6bT+HoEfIw9AfSS\/nRatF6ceAqPpH1Q0ZOnBs0dwhF04NDCbFUhStA9\/YOBMxQX3n1TT+SMPcWhBqfiminH930M4znF8+03nrF2wu1rYS0uS8pXWHLFKa4+0D3PxTGJZvu2el2omZ663zUsLIBT2WgEpg5fkwn\/PDY3OIG0Vo3x5dyFwrHhoLtVYLP8sxV2n3ZxS1FjYjua6aSKOTvnglZJG4L\/bWcOrUtnONnHEdqE8ytKJXHyfmXKl+AQmKNhR5LOkXCpwnTStRaGTy4mWtzZd8lgtsX+wn5\/uizNAgsIWv44jW+ZTrjMI1AGJrQYZq\/nO3WQNSTgXAbBDe8zNgV5W69edhOGmh4mU\/qUcwMuqjUwNFEyi1n+2TzWtHjOFfxVIL3OjRmWmaLNpPUpASo+0ZbguO4WUTLYwlEeLEDGOULxoX0fXh6tzgiozxm8MKK1qG9EdNf44Y+fbIP0yNLWs73ixqQF\/s3vH\/bb6gCXNS0aWz2YHmnuID3YtzKXjcIX9eCB8luUeT8hmXRvWTiihKS9uwkugRaCiifqODxhvC4BPIXonDGwqf7qQRNvmUsUN0bOiow4y7qECfKY3d4VdNAYmeaYw4aXtMiFUCKI1gwPoQYAaObQgBTRG20yO+d79OvhoQmPtvkTrRIeOnLNVXC0k9aj4gh7+ewGrv9lbCe2IR4hBy8y+EUlaAJbjHNILMB3Zvhhvqjz8OeSWE65WFB5thlHzoHIRLVS4ZF4iZAI246maq0iucviSdfROMP5DVl8pPqFNfcbijMP0vyL6\/mXDu8brzwMo9orkvaFNmnIG2xqlgY4bebxv9zGt+xlarfj+ihnhQcwwPd6q+RBGMKHNYqpb5uJHiUjLCo+cru6M9ElU0uGTULDeRPgxVmFQrVlz\/9yRNKAAUu\/7YwlCWWYQF1\/AcD4plmcxQ2vcazQ6tk5wlHrX62SXudkdaT2lG3pgV5vrRQWrz4GFZoxIp84krDIJftqMfkXG8R8Vr3zAwNASvxJ+2ItyqYLE4TkpOMycpyLMwWNugruLIWSYL3jkVPnc2oaN6y6rxPrihqPgnyu7tNeMmlteZLIjxqYIRNZBSq9RzsUGHGDD1\/bjh\/uBl1otp3sGZSdLmAT1X6D3Nt\/Bvku0ibJXRlWyLI1NhzqcUpNOhRp15b1hES+MlPTpq9MyqLoE6XV45AOcQMF0cuR4VxvoU4YqFQk3imnx+UR5PgdslqiMm2LrjCqcf9cCDK0+GDU\/NnNvfLD1xImdLIve+pr0iCntig3o8JBw+wv50t7+bMriDV4gWFHJ8ZWFBU\/Tzp7uhVmqasimn2TkhwGj47DxZIu22UkrrQp17G71iejqpNGsfH1ZwH6km0lH9y+JRVGia+bkcKNdvc2JOEv5JYlnZvQeqfcWygGBd\/N3CmOFgL9Kw+oJnlquhMNHxl13T6JszZfcCFaiYd3DucKDncwEhzO8uNwEcHnzlvcazrWHSwk7\/rx5dhOxSL3rB7UYJUb1yxOF2tSbepn0Rw0tWekeTem3gTvzwGZW3+6j3zyxSxn34t2l0ZnZaR2YtNAfyg8mwIjHIfY\/QaXkDSEC6uZz8YzYtvwNqvkH8DALTHQqbSxmNzSfTg4dYK7xqOKI\/vQ\/7IHjN\/n+wT+vAlPUo908ZpqlhG\/GxuL8Y+9k2MisPeOD7\/AoICFvdp7o0fiJ1+SMfgkvPzEPrTrcqXeevZ7J30EaIqNPn\/yKSfttuYX+6HCxDtNQJsKNJae8+WjvnelbafM1d\/dm1JR61fk0Mbq2JdfWTLyIGqb47OfVyQ0h3PJcbDD8Ih0f2ApP8GGj6FqFVBLWH4\/LoIoeRBwuDX1exp8GT7Rnh\/H6oJRUdVyqGLzze9Br82WiOhwexmS+1LPBRlNLnqwnJv5zKCCzPeSqFVNiiuuO0dpaI6Lz4SrjsD6EmOB4LDVoKot4xqRndmL4ji66Es\/+9Xq50gg0JKkKSNugKpecqhZoym0Z\/wCb3dyfHcPQekQd61OYGBmOL9eNIBk0DFk3mViTJzTwXDwvPSQ8MeIY7GdZSsbgWLJYd9aSd3\/OXTP+w5Hal4UJHgz6jEJY8UCeqws9FyNdu\/m1gxauDTxPcuYWXITt5xmF7+pyF5BO1NtUXuD6d1G2iPQw\/W7ttG7rnS0SpqxSvtw2h2Abc2xZkd9YJ+PNhBFID55mmpswxo8UISPQmLeqJ3KY9AI4SEBI2cGokJ0gwT5vqvPijMQKp4tV1OVg0tFXkYsYMOlnnwVtcJrLheHYZ1utK11v1bKaPj\/BBxMM2X4rreqG3mJRvJGv3p\/zgJYXAhVBnQiOMclz9o\/TYpSiAYxem0fqNUgfW\/S0N5VcHWV2qyS3zEA281qB0rkJLpAXJYVVexEUImzNI\/0yUw1MB\/Z7+IxXcKxBWqFPMRPgDYC+9ql6018utMYbbaFwbO9tCk3ukiR\/mw1Uvip3rwr282dlm\/agSYuY2W+fbQSMrQ+OL7o3xWWV1X7rrf6N+gwD2HpWkhswSBWUU2ei32B6hPV5NOS9izfVOadElDmPFT1ReesxRafP36cPCTBxDGD0xF6uf4ujmeXKXQhZqQ4vJQ2Gs4OcjbkL2MkQFe3n125kpvn4PLF7hIDJ4Yyj\/wq+rUjYVahaM5IeXs1niQbxSrgKtTAP0KZ4qwQE27on6I\/OZZcHnBjZ9uoUQNoknEc4lUuoboppJjONciE7A942pPPEdrFPUTyfD5lEDH8D\/7pk+M86oRTEoh5jWR+xNF8z\/IZeoLrZfINr4gHBVpQjGSaDI0jAX\/Upy2nh3rYgcK+y2QTiyZeTBwox7RyFOMeet2SCOLpQVGSH9+xWQWa8HFoTpzjr\/JQr2uPm0GdridXZvZkXRZWUs9E+NCYRGpOtnjFSYmeRH2OY4nSY5iD2AX+0NWzC76Pv3W\/OMRBObvChuMaalZRof8rmaz3\/8whaijFmft537CcLIfZdv0ao4+DmUFA2yyP\/SkXL808eHzwHYw4vA3KjdXEsqPCUcutZHGQ6B5oVp6dGJ4EPVi2AUnF+EngyCqAyrYqpt+82WEWowJJbZPQM0ldy2JPJhvBSNZolYagS7HGeVyjkWhfoQE5+Tm5EPUEUHXKcbmh7JIZzWd9dao8nx1ET9enP5Ae9AJDhq+fHzigNdK5MtPHWqHu0su5ZN0GK1ln2cuK\/3EcHj\/J5Im3gLqm1Md4UUtdGCWeJwJBaPuCddxVsLIizYSPZvFvfu+sWv8B4TcZ0Sr5WcbScIguz+x3J1HF4WHXtHIyBDROzsTyEKCV9GHChmzYSEpkrob9JqzEjL3s4QxTcr2B5gSz\/Ex64Kza76y4H\/TMSlyBj9OCFW3h\/EHFrM8Wztg+iC6kp0G9EOH5j+Chob4oeRedxHnDfUFPMdz85nOHGqk1nqLN99LOtFx4xGj\/yn9ni1fGnd\/j7XJrEmOl5ekw6YfUSwkZ54BWJr8unJf41Mx\/wZaoXKrUmLiQZFb6CPpQtoaWDAJkzFRmTzguqz3L35xLguWafKFNZT7Xb08U6dPVCZDvszxw5pgeAw6viZmrqzH+xuN7jD0ubmid5U5dPDtgumVvDUneIOO0pie6r+XdlqZPwvCaLE+GrE8Ry1h2ZwlhvJvDhOJHkBNVvQI0lmRwT4DwW3cq4Ek8U+3lly5RuVWkO8yOWs10oFMuvsRX4itVtllm3m8PFqrMWFLwDhImjFk7JMTcRJzWZdbi5K1FsLQ0gRQ4cDTgk+PhEYTehdTLPp+yaSh9i8syT1ACgMxk0niVcfh4FoR+FRCbjXU89gGtJ6599EjPWiZgw3IVT4GBd9Cs+J1njLaFOuWKenwJKOyjJLNWYmkyqnyDZpz1gD+IR3uWfaRQIc8dJL6JvzDCoVHUVRcKwEjYC6v3lEHADuPng4xVcPnju8SA5bQTyc3EjSzTtfi3vNZxgIQmoJ9NU8ipaxVxcQcy85GjD3RejfvIezj4Om2Adrdo\/YkmufaGCsMFh\/7SSC0aoMEFeiLsDOPgxX32q\/3idWnX3wrTlmVFl+YRnMg395s2q\/ZUPNkPQS\/XWQbeWMTmGnI7LD8KM9jS2iHgvZvz6OIwL0ea9\/HHfl0iAWfg\/J5g5ihCPcYitqJxVhGEU4utxsO01dAkphoTfdFNpnMykqkFQdSnypKwEWdSkyl8WDSrIHPWB6JgDAlGntJ9sG2R0eBl1pauwpjeIV0\/+OqoheKrE5JgiATRqSx4wwh37ytr6Pp7TchvRYkEwmDkDgNFhNNwNzQVvh2MaBredLcIPQw4DmjQGU5sI1EUdtDyC1OJUmbFr68EiplUT7mSn7nJGio3mBuE0uxO0ZTSGdT3yRut+0qDTlMgeWCPzH\/XYQdTv\/UUMSiFUmPOaAH2G2EOilAHnQtqRowthwJOEtsyphnB6kjhSLUk028uuzWwR6xr5iU3nF4nMpXkTXm\/","iv":"8eb2d127a0d38d35529f5d51a89b9d23","s":"7258fdadbbff8f4c"}
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