Jewelry
March 13, 2024
Though both talents in the campaign are under 30, notes of heritage reel in older consumers. Image credit: Chanel
By Emily Iris Degn
French fashion house Chanel is tapping a legacy talent and a K-pop star for the reissue of its first-ever watch.
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","iv":"4a241ee49d2634832930b05daf850ce3","s":"12746c6566d5fee0"}
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