Jewelry
March 13, 2024
Though both talents in the campaign are under 30, notes of heritage reel in older consumers. Image credit: Chanel
By Emily Iris Degn
French fashion house Chanel is tapping a legacy talent and a K-pop star for the reissue of its first-ever watch.
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