Marketing
March 27, 2024
Predictions state that values-focused marketing and products that make the world better could grant financial success to companies. Image credit: WGSN
By Emily Iris Degn
Trend forecaster WGSN has predicted the four types of spenders that will be key for next year’s financial gains in its Future Consumer 2025 report.
{"ct":"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","iv":"5859201648e61cba3cdf2d3ff140dec4","s":"219af2516f886b56"}
Share your thoughts. Click here