Marketing
April 12, 2024
Louis Vuitton's recent partnership with Tyler The Creator falls right into the report's suggestions to embrace unexpected collaborations. Image credit: Louis Vuitton
By Emily Iris Degn
As it turns out, unlikely collaborations could be the key to luxury apparel brands’ success this year.
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","iv":"29e963482f008211925d32cdc01bbc3b","s":"b719aab731c6b7a8"}
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