Marketing
April 12, 2024
Louis Vuitton's recent partnership with Tyler The Creator falls right into the report's suggestions to embrace unexpected collaborations. Image credit: Louis Vuitton
By Emily Iris Degn
As it turns out, unlikely collaborations could be the key to luxury apparel brands’ success this year.
{"ct":"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","iv":"82b6dffcfa833f7152014f441b6b21db","s":"f67bfb584fca5fac"}
Share your thoughts. Click here