Marketing
April 12, 2024
Louis Vuitton's recent partnership with Tyler The Creator falls right into the report's suggestions to embrace unexpected collaborations. Image credit: Louis Vuitton
By Emily Iris Degn
As it turns out, unlikely collaborations could be the key to luxury apparel brands’ success this year.
{"ct":"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","iv":"17adc36c50f188af12f1c36a30d2c77a","s":"37b3239c52727ddb"}
Share your thoughts. Click here