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Mobile

Gucci goes mobile with in-store service app

April 13, 2012

 

By Tricia Carr

Italian label Gucci is turning to mobile to enhance its in-store shopping experience with an application that aims to provide a higher level of service for luxury consumers via employee-handled wireless devices.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. For high-end fashion brands, wellness is the ultimate luxury
  4. Kering to acquire jewelry manufacturer Raselli Franco Group
  5. Dior dives into French Riviera with escapist fragrance
  6. Dior, Rizzoli to release book on Lady Art project
  7. Louis Vuitton introduces Visionary Journeys Seoul
  8. Fendi pays homage to artist with playful puppet fall campaign
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. Gucci studies connection in spring/summer 2025 campaign
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