Fragrance and personal care
May 2, 2024
Nearly half of affluent respondents prefer purchasing personal care items online. Image credit: 2 Visions
By Zach James
The latest findings from South Carolina-based business consultancy 2 Visions showcase shifting consumer behaviors within the fragrance and beauty market.
{"ct":"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","iv":"00a8fcd7f3bef7e21036bb275d3509b2","s":"069083e3a243926c"}
Share your thoughts. Click here