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Feb. 8, 2026
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Retail

Saks Social Club gets VIP boost

May 16, 2024

American influential figures such as model Leyna Bloom and astronaut Amanda Nguyen are part of Saks's program. Image courtesy of Saks Influential figures, including model Leyna Bloom and astronaut Amanda Nguyen, attend events and craft content as part of the company's program. Image courtesy of Saks

 

By Luxury Daily News Service

U.S. retailer Saks is expanding its invite-only brand ambassador program.

Connecting the luxury ecommerce platform and its customers to new communities, opportunities and charitable causes, new members include media personality Paris Hilton, model Chanel Iman and basketball player Shareef O’Neal. They join a diverse group of Saks Social Club representatives who front marketing campaigns, attend events and craft content for the brand’s digital channels.

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  1. Ralph Lauren, Burberry among Lyst Index’s top Q4 risers
  2. Aston Martin loops Breitling in as global watch partner
  3. David Yurman selects finalists for inaugural $50K design grant
  4. Lamborghini deploys brand showroom in Egypt
  5. Ralph Lauren turns to TV to spotlight Olympic fashion
  6. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Armani faces $4M fine from Italian Competition Authority
  9. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  10. Perigold, Olivia Palermo announce design partnership
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