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Dec. 22, 2025
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Commerce

Louis Vuitton recruits new brand ambassador

June 25, 2024

Mr. Ji-cheol might be familiar to international audiences, having appeared in Netflix’s Squid Game series. Image courtesy of Louis Vuitton South Korean actor Gong Ji-cheol, better known as Gong Yoo, has appeared in Netflix’s popular Squid Game series. Image courtesy of Louis Vuitton

 

By Emily Iris Degn for Luxury Daily News Service

French fashion house Louis Vuitton is making its relationship with a 44-year-old entertainer official.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Savannah College of Art and Design debuts SCAD LUXE research center
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Exclusive Resorts purchases Inspirato for $59M
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Dolce & Gabbana debuts Devotion fragrance film
  8. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
  9. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  10. Sephora introduces new concept for SEPHORiA 2026
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