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What does Ralph Lauren hope to get out of its Olympics partnership?

April 20, 2012

 

By Rachel Lamb

Lifestyle label Ralph Lauren created the U.S. Olympic and Paralympic Closing Ceremony parade uniforms and village wear for this summer’s games in a move likely to maintain brand affinity and position itself as a thought leader during one of the most-watched events every four years.

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  1. Luxury Women to Watch 2017
  2. Dolce & Gabbana debuts Devotion fragrance film
  3. Burberry bans exotic skins
  4. Estée Lauder Cos., Jo Malone launch AI scent advisor
  5. Kering to acquire jewelry manufacturer Raselli Franco Group
  6. Savannah College of Art and Design debuts SCAD LUXE research center
  7. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  8. Gucci studies connection in spring/summer 2025 campaign
  9. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  10. Dior builds five-story statement flagship in Beijing
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