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Dec. 25, 2025
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Selfridges adopts Snapchat-powered AR locker rooms in store

July 10, 2024

The retailer's social media-backed space enables guests to try on sports attire virtually and share products with followers from their devices. Image credit: Selfridges The retailer's social media-backed activation enables guests to try on sports attire virtually and share products with followers from their devices. Image credit: Selfridges

 

By Emily Iris Degn for Luxury Daily News Service

British department store Selfridges is getting ready for one of the biggest global competitions of the year.

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  1. Luxury Women to Watch 2017
  2. Burberry bans exotic skins
  3. Estée Lauder Cos., Jo Malone launch AI scent advisor
  4. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  5. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  6. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  7. Ennismore picks Bangkok site for first-in-region SLS Residences
  8. WatchBox looks for growth in editorial integration
  9. Dior reinvigorates Miss Dior with latest floral romance
  10. Chanel unleashes ‘From Dream to Reality’
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