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Feb. 23, 2026
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Retail

Selfridges adopts Snapchat-powered AR locker rooms in store

July 10, 2024

The retailer's social media-backed space enables guests to try on sports attire virtually and share products with followers from their devices. Image credit: Selfridges The retailer's social media-backed activation enables guests to try on sports attire virtually and share products with followers from their devices. Image credit: Selfridges

 

By Emily Iris Degn for Luxury Daily News Service

British department store Selfridges is getting ready for one of the biggest global competitions of the year.

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  1. Gucci expands ‘La Famiglia’ concept to eyewear
  2. 1960s style icon centers summer campaign from Burberry
  3. Balmain Beauty presents first prestige fragrance
  4. Bulgari signs pop star Dua Lipa as global brand ambassador
  5. The Ritz-Carlton Yacht Collection partners with Johanna Ortiz on deck takeover
  6. Pernod Ricard flags first-half sales decline
  7. Aston Martin to build 45-story residential complex in Brazil
  8. Bentley commits to cutting airfreight emissions worldwide
  9. Burberry includes consumers in Shanghai journey with social media
  10. The RealReal returns to San Francisco
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