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March 11, 2026
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Retail

Selfridges adopts Snapchat-powered AR locker rooms in store

July 10, 2024

The retailer's social media-backed space enables guests to try on sports attire virtually and share products with followers from their devices. Image credit: Selfridges The retailer's social media-backed activation enables guests to try on sports attire virtually and share products with followers from their devices. Image credit: Selfridges

 

By Emily Iris Degn for Luxury Daily News Service

British department store Selfridges is getting ready for one of the biggest global competitions of the year.

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  1. Luxury Unfiltered: How German luxury automakers lost the plot
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  3. Lamborghini launches exclusive activation in Fortnite
  4. Lexus to stage installation at Milan Design Week
  5. ‘Choose your own drive’ film from Lamborghini honors International Women’s Day
  6. Singer Troye Sivan signs on as Penfolds creative partner
  7. Air France stitches product story into fashion-forward campaign visuals
  8. Farfetch spotlights Mexico City in spring/summer campaign
  9. 67pc of luxury executives predict stable or growing sales in 2026: Deloitte
  10. Chanel makes ambassadorship with model Bhavitha Mandava official
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