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Jan. 24, 2025
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Retail

Selfridges adopts Snapchat-powered AR locker rooms in store

July 10, 2024

The retailer's social media-backed space enables guests to try on sports attire virtually and share products with followers from their devices. Image credit: Selfridges The retailer's social media-backed activation enables guests to try on sports attire virtually and share products with followers from their devices. Image credit: Selfridges

 

By Emily Iris Degn for Luxury Daily News Service

British department store Selfridges is getting ready for one of the biggest global competitions of the year.

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  1. LVMH Watch Week 2025 sets tone for year ahead
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  3. Bulgari eyes future by celebrating 130th anniversary with current events
  4. Bloomingdale's debuts NYC pop-up with Flamingo Estate
  5. Can luxury stay luxurious in the age of authenticity?
  6. Lexus, American eyewear company Revo launch eyewear capsule
  7. Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts' Omer Acar
  8. Follow @LuxuryDaily for the latest in luxury news
  9. Four Seasons expands private residence community in Mexico
  10. South Coast Plaza donates $1M to LA fire relief
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