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April 26, 2026
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Retail

Selfridges adopts Snapchat-powered AR locker rooms in store

July 10, 2024

The retailer's social media-backed space enables guests to try on sports attire virtually and share products with followers from their devices. Image credit: Selfridges The retailer's social media-backed activation enables guests to try on sports attire virtually and share products with followers from their devices. Image credit: Selfridges

 

By Emily Iris Degn for Luxury Daily News Service

British department store Selfridges is getting ready for one of the biggest global competitions of the year.

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  1. LVMH appeals to eco-conscious consumers with new sourcing standards
  2. Can luxury brands balance AI use with heritage and sustainability goals?
  3. Culture is luxury’s next competitive edge
  4. Gucci studies connection in spring/summer 2025 campaign
  5. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  6. First-quarter revenue at Kering drops 6pc
  7. The Luxury Collection marks 120 years with retail pop-up at Milan Design Week
  8. Fendi announces inaugural Design Prize winner
  9. Air France unveils Le Bon Marché pop-up for holiday shoppers
  10. Marketers should hold off until Snapchat privacy backlash blows over
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