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Dec. 18, 2025
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Apparel and accessories

Prada fosters dialogue with ‘Now That We’re Here’

July 25, 2024

The new campaign spotlights the maison’s Hollywood connections. Image credit: Prada/Willy Vanderperre Prada's fall/winter 2024 campaign, titled “Now That We’re Here," features its brand ambassadors in conversation. Image credit: Prada

 

By Zach James

Italian fashion label Prada is embracing cinematic sensibilities in its latest marketing push.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  8. Matches plots second act under new ownership
  9. Coty earns ‘A’ score from CDP
  10. Kering loops France’s Ardian into Fifth Avenue investment
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With ‘My Call,’ Rémy Martin finds meaning in new milestones
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Dior builds five-story statement flagship in Beijing