Automotive
September 3, 2024
The initiative debuted on YouTube in July, with imagery debuting on other platforms in September. Image credit: BMW
By Zach James
German automaker BMW is uplifting its luxury offerings across the globe in a multi-modal campaign.
{"ct":"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","iv":"89eea2ff0067c607e683f16f2c053919","s":"569cc23cfd74a89c"}
Share your thoughts. Click here