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March 15, 2026
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Automotive

BMW states case for ‘Sheer Driving Pleasure’

September 3, 2024

The initiative debuted on YouTube in July, with imagery debuting on other platforms in September. Image credit: BMW The initiative debuted on YouTube in July, with imagery debuting on other platforms in September. Image credit: BMW

 

By Zach James

German automaker BMW is uplifting its luxury offerings across the globe in a multi-modal campaign.

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  1. Creative director Marco De Vincenzo steps down from Etro
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  3. Luxury on trial: What will stand up in 2026
  4. Lexus to stage installation at Milan Design Week
  5. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  6. Men spend more on luxury, but shop the same amount as women: report
  7. Of luxury options for Valentine's Day, millionaire millennials prefer Porsche, Louis Vuitton
  8. Top luxury campaigns of 2025: Luxury Daily
  9. Dolce & Gabbana debuts Devotion fragrance film
  10. Perigold, Olivia Palermo announce design partnership
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