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Sports

Dior, Louis Vuitton garnered outsized media impact value during Paris 2024: Launchmetrics

September 24, 2024

Luxury brands gained the most attention from audiences during the global event. Image credit: Launchmetrics Luxury brands gained the most attention from audiences during the global event. Image credit: Launchmetrics

 

By Zach James

According to the latest findings from cloud technology platform Launchmetrics, this year’s Olympics and Paralympics delivered an unmatched level of marketing value.

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  1. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Dior, Rizzoli to release book on Lady Art project
  4. Fendi pays homage to artist with playful puppet fall campaign
  5. Dior dives into French Riviera with escapist fragrance
  6. Veuve Clicquot debuts après-ski activations
  7. Brioni launches anniversary capsule at Bergdorf Goodman
  8. Louis Vuitton introduces Visionary Journeys Seoul
  9. Longchamp x Robert Indiana tributes 'Love' sculpture artist
  10. Hermès showcases the surreal for spring campaign
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