Sports
September 24, 2024
Luxury brands gained the most attention from audiences during the global event. Image credit: Launchmetrics
By Zach James
According to the latest findings from cloud technology platform Launchmetrics, this year’s Olympics and Paralympics delivered an unmatched level of marketing value.
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","iv":"af253297e126931005cae996346d02c6","s":"c1ecf02e5fef9ebf"}
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