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March 8, 2026
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  7. New faces cover Jo Malone London campaign for English Pear
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Sports

Dior, Louis Vuitton garnered outsized media impact value during Paris 2024: Launchmetrics

September 24, 2024

Luxury brands gained the most attention from audiences during the global event. Image credit: Launchmetrics Luxury brands gained the most attention from audiences during the global event. Image credit: Launchmetrics

 

By Zach James

According to the latest findings from cloud technology platform Launchmetrics, this year’s Olympics and Paralympics delivered an unmatched level of marketing value.

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  1. Armani Beauty appoints actor Keith Powers as global fragrance ambassador
  2. Pomellato launches International Women’s Day 2026 initiative
  3. Missoni family strikes private equity deal, sells remaining stake in business
  4. Armani opens up about beauty values with Tessa Thompson
  5. Chanel returns to roots for J12 watch campaign
  6. Luxury Unfiltered: Why most luxury brands are talking to the wrong part of the brain
  7. New faces cover Jo Malone London campaign for English Pear
  8. Half of all retailers will implement AI tactics in next 3 years: BRP
  9. Armani names Tessa Thompson as newest ambassador
  10. ‘Art of the Desk’ centers new content from Montblanc
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