Research
April 30, 2012
By Chantal Tode
TV viewers are engaging with the social media symbols they see on their screens and mobile is typically the means for enabling the interaction, according to a new study from Accenture.
{"ct":"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","iv":"15455dd90b5716d36423877892470ddb","s":"c9503dcfd7117f26"}
Share your thoughts. Click here