Retail
April 3, 2025
Ecommerce livestreaming has been on a global march over the past year, with major industry repercussions. Image credit: Getty Images
By Amirah Keaton
Streamed presentations are driving more than half of total revenues for 59 percent of live sellers based in Europe, according to a new report from the largest live shopping platform in the U.S., U.K. and Europe.
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e4TvAw8iT\/Clhk5NC1B4ZShDPZ0CgJNyjSkuqyeTEyRJlWN8WIIIoLDN4uua3PbvlIWl6ONiJZLasAorR8FqDzsYMwiDJaDL9KzSEc7AOo5U6NxU5F\/eGxbiw25rUfy72S5A56s0OHYW0KE2Mr1E+ko332scS9ujz10JbmVVKADrejBlCufEAd9EJB8Xi5D1Nw9PUdGGt9NxWOiVFUsJJ3PfyQJzpi5SDxVgdoiYJkkdfQqXDf2VEuQwYqooXG5CiXcwxnDHKf30KA6xMYkqo6yAy+yzN4Q+0vzoJ1DP2OgVMBU7LVcnZbOfX\/sODZI27OcEAPfoctIRpmuVPxN6lKQkjbjGvHjyK\/XSm9c5vlwqr7Vma+fmV71RNxJg1sTvXyD1fI9PLzLIsroI0cHoGx4Luwi\/pQS\/3ZeK4p1lMcA1DIoFS4Q05HDQWUPjT7Ho6Fof2NK8iBoe9kCf3ckCRydB8n49TUhAolOlHSBQ9HeLe8F8sBG0kLlTt6DkVdsS5TRpkLmG1vve2sOv\/twx94PdWkno1bL4C1NBhvVYqDprletsa4qQeuIyJVaNc8DSKpEOrkzMtRh47ZKt\/jSU1xMOBN2LXwY4GzVFgZ3xR12sFGdXABReUgyiAswzqjmyMcnvQ4qDlMeRUfky+SX\/GgeBOrlQctPRubn39htjtOvDd4QPKltIDCPrfl7NpTpiC0I9Pedz+yNmCjnu5aGFfgc8LDPYnMUgMbFVj2F0qrXKLDOC3TCNxQnJRiF73i60UlAQfA1lGc9lnWbUV4oR6BQnn\/RYQAVA3hMSh8cSiL9EN7H3CK6hZbbFxxTCR34UW2repR9sRyoiynkCk8bKuyKk3LyU1mapNi7c3Z2ZhI2KdOwKc63gLEA6ifNKVmS3LrQ+mUjgNx2pnUcA5wiAgi6RYKhITuf\/UP3vdl65S6ws2TBYfSqHYmd6e1e880RvMIUFTmsietQl0pGqm2HRfgnz6AaeZ\/N3QXYZkvsXUd4\/oCBCREpTtXu7RqdLxTwuRL6T0kvJ4oFIcHuEMS2LBeyl37h7uY2gBDLcxOuO12O6vn9PrmP1VytEdtBVDLY62PVDirPOFrCVgw7TGUYpFa6Nd\/huJmfY7C4BblkpppnLE31ILfLC8I+pUlISKg3THaTM7DXwyLA5Rhvu3b3IFfVTAZYHcgUZOihPxWzObx7yZ+mIfr8n16R3IOJUohVwTwOaF5XG9II3dp9UlF7CjkSpPOHTbMDF6MxnW9qP8n9CEsdxgUM8tT\/V4uNw4UtmcScZ\/dTHOTzqYdnWVo5s2zWtQqrR7y3BUGy4VnLTotXUpC4Btz7n6bKZ4z2NlzyxDm\/itXCRlUOXfLbjHoTbwCZwAgk+D7m7Wx0NwwzrXS8IeZ0jeubvXv71GcyhnWmTDen73RzTLsRyzQ0XiR0LeA9Hjxid5fsJAvR2okklZyxBo9qJ\/gX7HH+FexprXsB5aEbfCXh+d\/wTfg7HJlAKHH0TppREkVycfR0\/+XcJlcCH711yIScEffr6B0hhYanEk3RoekWg+cb0IhO1d8nCraobIs7KZunHG53UZZADtl16D\/uzosZIv4gfzvBCmtfy7vuNe\/tQebYy+WVp7srfhxpOh\/3FfdPTKFqAiGSuL9dAsnh\/IaaGuecNo4vUIkxytN2yHNtSS5kyHMFxUys33xrffGXHBJLvRW1hzJiArHFCk53pxd\/ERG\/Lg4mPdiXhAbeYCyza3veAytUK0QzkH3DGXFZ\/kHSjeu6QrNd2UpYk4awwvF5h5fSJYZOp1W6+tSOzpznAKq0bkp\/KoyohV00bF0UYV6LGSPgyVPx+ESk7Huwp570U9wsU3oNphtYuHXFDOOQxYnqal1rwyDuWUw8W5d1tapaDK8z2Ki\/FqWj051a6pCLLjSOfj0a2UumCDuIqPTYyk8EMFRua1\/SXPkJw3F3r2exQ6ivP3ZqqE4u4qktM69yNBJJHKeN5L3nPtbRv+auv820MR45FaoF\/4XFVkmEeNNv4EtSHftWV2ZOuPLM1rd9Yt62\/WqLT+q7xdvGzzrf1ReJKL9\/w374JO+4NFmNJfmRJwRPymRgBxZmwlvuny\/jCp16BhE2rdVyLXMCDjHFCZNP8hpYy0onMyOoZsg0Tbke5ONrFaqEekPuke5PZIjbeP0UAzQpOqEI4p3pG0RUvSp9+VlQfLKyLNoF3jeM0S6oqufBSKmodfrJCQOOjqPyi1RE48fqpqs0LYZs2snBiCWnltlQPBEVDGFlZmNoYh2dQwWsiLQk5bS\/lY+sJ1Z3v5ZiwUe2XvXyTN9NeZfvy+\/1MnfGRfNpxQR0hjl9mA7dQzS+hJCLV8nBOrdDqGT9v2fuNduzH9m3xKHrX26iAjSt7aYtg3SpnWHwHpQ3NpX4lBlVd5vu\/VVs7AiDBf0l1lZdc31Nvh3J9dDL6drcBb0nB8tQU6WmG9IrPXxsdA0jrGS0JjRCjDGzUcImm\/1qPKdNysIdiwoI8nhZaKHgYpiNzKjeQCIGlW3yVt0pEH6Rk21+QO9iXVbfIaUQ6+nLIaJNf4QyZWiZup9ojbZN3xNuXlf1U+MliKKv\/bnkPEpGtmY6hrGc+7vKMtG\/2SgIJzQScbMc\/jY3TQmoc55vzN36ZQ2PZa1eTV70j0oJCRfoq0Vi7lVLWEjmGEqAp8iNGqbj7C8F49ZtiyAOiWEKRhjfVSk5LXgRtDj48ARYd566jw7vSJlcMS86YboUKgOGxRbOryUYvOZfg1\/RCHk8gJbVQP7jZZJAJ4sM6PUG8aFInngCeo89cZqqWh2PXdOPuFnWK6gHNDA65ZnF+NoEatyTP\/OAo8FK\/3CPFUtXTF5P\/1iWtZuVDqNz5R9CyurlEOJoFGAFe7MniyLTBnq\/0cMfGzKBQqUMD1Rb5AHIv7sG3pFZ2l4NYy9J72HINvJSMU+Da\/C6ajp5BfolO2sec\/s5K90PeWuJdhvrBigbP3r+R2qgDVn0K+VlT3HRt1nC\/yaZGvMhyrSNTKxnvFp7h2Y91I\/E7unI8FqlYualqV6mBCGIZnZTyXUNFxLD7tvUGqAfmDs0Gt7QrvpQOxxP1IucvW6mIIETsM0yLlZ1tOR66urwc6ITVqQ64jXuLZiJw6xc0j\/pCEeuq4FNzNtgtAQHt9zUaZf3rTKbM5jXH\/d5rQISFHvp2be68Gil5zebed+TQdIsKXHOLV7tQNOrTHICESVv2qILdDkRpmtv5gSa9RNG0GaqsQrq81d1zdelNq7gnK4+wkzNzPNCT32eM1W\/FiyqYs\/LXaNJLSjDy64vP8N2omvamD3NTpspAdTewimmkjRkhxaNyqmpDoJTkYlJaiZiIVJIdQ\/f7V2zHQpvpwfH7LNcBY\/4HeDpw5VgvjLd7nU8ykjKxHFbZVQRFCWvEGPILyGny5oVtjyKXyi9yIGWs9J7PCNUkpYnENBxiY6J4FTWo=","iv":"9aff5ada31c01bc2aaf41aaad1b656b7","s":"cf5c1e655018051a"}
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