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Jan. 18, 2026
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Retail

European buyers shopping more often on live platforms: report

April 3, 2025

Ecommerce livestreaming has been on a global march over the past year, with major industry repercussions. Image credit: Getty Images Ecommerce livestreaming has been on a global march over the past year, with major industry repercussions. Image credit: Getty Images

 

By Amirah Keaton

Streamed presentations are driving more than half of total revenues for 59 percent of live sellers based in Europe, according to a new report from the largest live shopping platform in the U.S., U.K. and Europe.

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  1. CEOs link sustainability initiatives to business value growth: Bain
  2. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  3. Balmain embraces pharaonic symbolism, hieroglyphs in edgy midseason effort
  4. LVMH Watch Week 2026 comes to Milan
  5. Luxury Unfiltered: The true cost of cutting luxury prices
  6. Top luxury campaigns of 2025: LVMH, F1
  7. Top luxury campaigns of 2025: Glenmorangie, ‘Once Upon a Time in Scotland’
  8. Louis Vuitton debuts new menswear collection featuring BTS
  9. GQ Bar Bodrum opens on the Mediterranean coast
  10. Louis Vuitton celebrates art of living in Fontainebleau
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