Retail
April 3, 2025
Ecommerce livestreaming has been on a global march over the past year, with major industry repercussions. Image credit: Getty Images
By Amirah Keaton
Streamed presentations are driving more than half of total revenues for 59 percent of live sellers based in Europe, according to a new report from the largest live shopping platform in the U.S., U.K. and Europe.
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AKmz4C\/FiLL50R0fPaEXRRHAwsO+tVXjyNmSHK5hpyhIsxgkKjUXOYUitoJtTWx9\/QkPuomY+IT0N4vhX9EeGBdpTL+nPJnX90d32rKSlJCgpAOjuhABXzjmVhXpFjc18btVgERbcl63Y6dc\/FEUSU9f206eC7MmrUizlwc9ipfl9m3lstsExHjQSEyaZRUkpqTwDZEFyNlrFZGmusENO9S5fQeq86KrtiyWXOfsZXPRmoiwIt6BdDXFchiBewukJrsgzx+AakOFxowb7Vr\/eOHltlqpKwtGOWSdIg5hJn0au7\/l0MSrK7zbXYZM7DG\/QJUoExwQquqYOzb0ySOz\/KMG5Zc+kvlHtWrpveJqAlw5joVXYM\/oYNLSnuGBv0iTXY5zBK6A4Tff1VmCYOnZXz4gCa1bbgOmgn3AvJ\/GQRb44Gdd7Mo+s9vGDrbLP+iMnY8aXusNlyz5v6rLV7CBvobU6NksMp8uTwJdHYHDN7QPOh+iOveb+ge+ZIQHJnsCbCi0qKh6Nt8x7Nkw9kThIo+tsdaceOMegDHaxniQ8CecC86Qxj6VsXn\/uroyvi2FDw8l\/bKxSZK8t0YZcSWb20CPWfcswrpGCseN5hFCAtm4nEujoZByNyzR6diwSZhC318Qs+kVpYwQUT3efmIhml7DlP7tsU9Nq22EHGKUpmsdSoWONB39Fpe08\/+82DgVufAKAoG7q1sHggmGnk++tGG+gQOaEa\/vv0oCblMUj4xT5zRtDOekdnmRGb8kz7vOlozRX61sz97goa4e8k1EmSNWqi5cYeuVv3rxjqY\/V99Cr0tto97tLJaOzSYSNpBSV3r\/aokJvK6bL+yPWAahpcV5ICm2OqWW8mbTKcAooHdXsKvFLmj6IRw9YW0\/WoRTs1gTyRJlz\/EEhPfDHqUmWCZyIwiFiVEw4UXA3tPwxcYzikxcNXvNqRtZrosYcsoSGWsM+ygZUoazxJowGjENTiiEfwD5XlEE3f4G\/t7\/bQEbkAPrW0\/5FE5C0X\/NqD640s2G+Zow1FFMAFvMZ4tR4T5k5W4cFsVy4\/At2pBebzVKna4XdbOjhMR88AhIFoeWdImdd3Z7E6\/MxOSmmPpwps4QZ8Cd4LfYJX9m+qn\/oLDsKDr2IV2gkK70paifShwFedthOddGVvle\/OaPwnqN1tKjHdEEvVoimgARwujgdkwwE9GVj1wopNUzp8jZfxIRZ2oOHnednRe4Qv5OIXSzzHvSNzn4vnNGGUIv3nXlbsDLQDPh70i+tIgI++TAAGj3JP5xFCv2gMZSXjqQ98WuPqpNyOziQRPqpYeS92ou5DCYKvPpAwVqKSHusewPO8jLGUyBLIZiyoIe+AsFCnAguji5Dur8XAt5qvnDhJE8E+l8ITMagHwrMtsjPeTK8IWTvA3zQEAD6KRinOrj+dNclo3K9rE3IGyLNUoNqcmteHAUC3EjDY8n6ngvMTEheowsblrepYj8yaO3TbKSBV93CLAl8gsT5w8bHLMUvxS7XN6GY344PLSZwQz9ytFVocGNVDDym2B1W2lOiEGjV0GHzLzoI4sGNXB4gi+OyTAzGC6zpQ1Tqh\/Wxi1ki\/Mt49sZBryj0oS306\/sy7Et6pc3lWZwl+76EicRqC\/\/vA2YP+589BsSnSWrWFXBhGYWioWfA7G3U7RrBO\/K6aunVLwqlSGhJy958QR\/GwvMCtPZaSXXGfzD491eYY4atVcwFlwda0aIQu0RkJRZkecsfaN3wO2AAInRInq\/ykmsq3YtDzDChgACYeR8ITuJnnj7i\/b7TNVdiCL398hVCkmxpiE5ogPOXF7Qf+Y\/k2n9u07hyLRRy0\/j9wa8iK00nxHIAY5JjACVXhzxl6BR02sA7AqHXUP2G1PzgUKiCTcLKV8LmD5lmbuue9muFujNMASrV3Gq7ZwaFUxpg8KlfbJu4WwzPowIm\/FR6sKZgIsOy0eb5xUT3XVXK2IF5VqsssxoPwDnVu65m0LuNRS2UE7Kxy+HoZQ0nFcwY6ePpCpX4OJ0UiK8fNmnOhmazLbWowV3k+1kGyPyCP0iluS+6jyDsAIOANnSrkTkXoCUiqBA6Ns1PamDJmRZZUwPQ6zH1UG+Ia3pWFB5taJn0ry2\/iiaOEvH7cJeauoqahUugHXxHUiPqSBmDbZSOk9W+TxU3PVpa\/Nx3yx8Fh9vPtMonSzGzYESu94Dm+AEhiA7SOVkkCYWc8c57RD9dGG3ygnE8qGww6puffQn72vztl1szM4A1wPAw0JkAVdpdfu3lHfgcsvAQdv6DYiLH0OwCW3Y2vUF9FZHhur9oYL6RTaLz7ZlQCwYGgArs4vE+ahzlZO9w4OyudmOl9\/aZpUFxMqQENmExwKlVaV9xtNGDIzIm7SvujxpuUfBnC5jTNV3edDohExs+IekTdCHWPwpwV3Eb6\/PKOaWpJcdyO8r8IjY8DraW6J42bBfK\/VQwpHJvTfqpSgJJ1QmrAL\/OPrnZbTjvdHBh1mhbu0M8bAzn5R1DECjwd8gMwJRfGed9XQRBDqVR1XADZYzyvuASgo1pkf8cpzj7F0ApNXb+zJisr6NnaacOK0AUm6tepcD6w+jpt7TbguFMYn6FF3iYEDf\/odqIViJ0h60FCEhJCKtT8MOr9Iu\/+jFDCtRSAISMGmo3CKfxbtwL6wQ\/sHcdo6QoUVfpzNS0WXgx\/3oNPHFbDP8DusSfA\/EHn5LK35gZzK1zBvvmVybN9w\/kjtNifxGaNhWbc18D1rwf4EadxKsTv3UrrZI0hRhSjI7WJgIsXzYV7rv1kLK0YeyTcFXtAKYbb2rf9g+g4sYmh5fnVF4CQ27r0\/hL8snDOCRg7sCQ4T9h4hRZ6AgklIdKTHEPEC+ETNYOLJw0OTRGkJKUzALz1A0MDMTT9j7u8Z9tWQnj4W4ZQRqhqrZR2VR1nBYSpPL0ifJ73GG57sRP+57vrTg61\/ca3Facie43VzoufwvtL3bouYSq2lrZ5HtSZtaOJ1AJufgK1zLXXdkXCtSQguc\/fiVS0a9+yqvLZsFUFeHN7mico6NwVgWap8SCAh\/9aVNg\/o85JbP5URY\/P1G80+mUm4hEKr0H8zPZn4kXXilho+G882nY11B8Ko8uvMcfZOIZ56RbXkSUMPOTt1JHQsL5cdOdVfN4P5nV5cKdIopdVMfl3JOjgOnzEQsBYlHEpK+nxhONhnp\/+m\/MR1qr93LL04kfHxFyhy+cQ\/05LNEActygs\/r4Xx27cevXIzAWslD4ij5PO\/InmjiXn9s827dlQly06TcPQJkn2ywaKpBwnjWIKd0VCmCy1JWdfLkGdBbtac8HR2lscbQN6z\/Bt\/yhjExe7aSaPI14D+i1umUC6Jn5AsVQ3VxiJIKSs7mZWIjcQUbW+vu9\/thtEV1riweZKrSiTmLnQe0fiZC0\/6YMl3+1OH+f9TiSBRsVUfzLACbQTwSE=","iv":"8f516053e3c1d295233a5f819cf9f0e3","s":"106e338bc1be9d31"}
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