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Dec. 26, 2025
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Fragrance and personal care

YSL Beauty to launch fragrance activation at Macy’s Flower Show

April 21, 2025

The installation, titled “Art of Flowers,” is timed to the 50th edition of Macy's Flower Show. Image credit: YSL Beauty The brand is debuting the installation, titled “Art of Flowers,” at the historic department store’s Herald Square flagship in New York City. Image credit: YSL Beauty

 

By Luxury Daily News Service

France’s YSL Beauty is joining forces with U.S. retailer Macy's.

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  1. Brioni launches anniversary capsule at Bergdorf Goodman
  2. Veuve Clicquot debuts après-ski activations
  3. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  4. Dior dives into French Riviera with escapist fragrance
  5. Presentation decks and agenda for Luxury FirstLook Jan. 15
  6. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  7. Free webinar Oct. 27: Finances of the luxury home buyer
  8. Audi propels Santa into the future with electric sleigh
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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