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March 25, 2026
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Fragrance and personal care

Guerlain promotes flagship philanthropic initiative ahead of World Bee Day

May 15, 2025

Trainees in the Women for Bees program learn sustainable beekeeping practices in the biodiverse region of Yunnan. Image courtesy of Guerlain Trainees in the Women for Bees program learn sustainable beekeeping practices in the biodiverse region of Yunnan. Image courtesy of Guerlain

 

By Kiran Gill

French beauty brand Guerlain is deepening its commitment to female entrepreneurship and biodiversity with the expansion of its Women for Bees program to China, marking the initiative’s fifth anniversary.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  2. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  3. Natural Diamond Council introduces World Diamond Day
  4. Longchamp, France’s Shapers Club form artisanal connection
  5. Estée Lauder Cos. confirms merger talks with Puig
  6. Belmond announces summer debut of rebranded river cruiser, Marguerite
  7. Supply-demand issues in Europe prompt brands to rethink retail spaces: report
  8. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
  9. Boucheron opens first flagship in China
  10. The Macallan brings ‘Distil Your World’ series to Paris
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