Marketing
May 16, 2025
The firm’s latest AI-powered introduction, called “Voices Echo,” is designed to identify the cultural resonance of brand campaigns, going beyond traditional metrics to track ROI. Image credit: YSL Beauty
By Amirah Keaton
More than a third of fashion, lifestyle and beauty (FLB) professionals are spending over $500,000 a year on ambassador programs, despite 60 percent stating they find it difficult to measure success, according to Launchmetrics.
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","iv":"9124668e2a98dc41922cd9767fd1340d","s":"4f8998f9cc128b04"}
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