Marketing
May 16, 2025
The firm’s latest AI-powered introduction, called “Voices Echo,” is designed to identify the cultural resonance of brand campaigns, going beyond traditional metrics to track ROI. Image credit: YSL Beauty
By Amirah Keaton
More than a third of fashion, lifestyle and beauty (FLB) professionals are spending over $500,000 a year on ambassador programs, despite 60 percent stating they find it difficult to measure success, according to Launchmetrics.
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","iv":"b51014188ea2f0157e6a1925b9fdbce1","s":"1435fde01cdf92ce"}
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