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Feb. 8, 2026
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Marketing

Indirect coverage delivers 77pc of brand ambassador value: Launchmetrics

May 16, 2025

Launched on July 31, the new campaign is live on the digital and social channels of both the brand and the involved talents. Image credit: YSL Beauty The firm’s latest AI-powered introduction, called “Voices Echo,” is designed to identify the cultural resonance of brand campaigns, going beyond traditional metrics to track ROI. Image credit: YSL Beauty

 

By Amirah Keaton

More than a third of fashion, lifestyle and beauty (FLB) professionals are spending over $500,000 a year on ambassador programs, despite 60 percent stating they find it difficult to measure success, according to Launchmetrics.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
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  5. Stella McCartney films trashy tale to inspire mindful consumption
  6. Sotheby's saw record number of new online customers in 2017
  7. Presentation decks and agenda for Luxury FirstLook Jan. 15
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