Marketing
May 16, 2025
The firm’s latest AI-powered introduction, called “Voices Echo,” is designed to identify the cultural resonance of brand campaigns, going beyond traditional metrics to track ROI. Image credit: YSL Beauty
By Amirah Keaton
More than a third of fashion, lifestyle and beauty (FLB) professionals are spending over $500,000 a year on ambassador programs, despite 60 percent stating they find it difficult to measure success, according to Launchmetrics.
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","iv":"6871025acb15857c011781e6f3cd9aac","s":"abdd3817fe25cd18"}
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