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April 29, 2026
  1. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  2. Chanel adds Rudd Estate to St. Supéry portfolio in Napa Valley
  3. Luxury brands launch crossover ambitions at Milan Design Week
  4. Aman unveils plans for first ranch retreat in Texas Hill Country
  5. Proceeds from new Prada collection to fund artisan training in India
  6. Men spend more on luxury, but shop the same amount as women: report
  7. How Four Seasons used technology to navigate COVID and elevate travel
  8. Boss teams up with Ligne Roset for tailored Togo edition
  9. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  10. Off the Cuff: A Q&A with Wheels Up’s George Mattson
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Marketing

Indirect coverage delivers 77pc of brand ambassador value: Launchmetrics

May 16, 2025

Launched on July 31, the new campaign is live on the digital and social channels of both the brand and the involved talents. Image credit: YSL Beauty The firm’s latest AI-powered introduction, called “Voices Echo,” is designed to identify the cultural resonance of brand campaigns, going beyond traditional metrics to track ROI. Image credit: YSL Beauty

 

By Amirah Keaton

More than a third of fashion, lifestyle and beauty (FLB) professionals are spending over $500,000 a year on ambassador programs, despite 60 percent stating they find it difficult to measure success, according to Launchmetrics.

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  1. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  2. Chanel adds Rudd Estate to St. Supéry portfolio in Napa Valley
  3. Luxury brands launch crossover ambitions at Milan Design Week
  4. Aman unveils plans for first ranch retreat in Texas Hill Country
  5. Proceeds from new Prada collection to fund artisan training in India
  6. Men spend more on luxury, but shop the same amount as women: report
  7. How Four Seasons used technology to navigate COVID and elevate travel
  8. Boss teams up with Ligne Roset for tailored Togo edition
  9. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  10. Off the Cuff: A Q&A with Wheels Up’s George Mattson
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