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June 18, 2025
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Marketing

Indirect coverage delivers 77pc of brand ambassador value: Launchmetrics

May 16, 2025

Launched on July 31, the new campaign is live on the digital and social channels of both the brand and the involved talents. Image credit: YSL Beauty The firm’s latest AI-powered introduction, called “Voices Echo,” is designed to identify the cultural resonance of brand campaigns, going beyond traditional metrics to track ROI. Image credit: YSL Beauty

 

By Amirah Keaton

More than a third of fashion, lifestyle and beauty (FLB) professionals are spending over $500,000 a year on ambassador programs, despite 60 percent stating they find it difficult to measure success, according to Launchmetrics.

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  1. Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury
  2. Luxury purchase intent declining: Saks Global
  3. Luxury is about to have its McDonald’s moment
  4. Limited-edition necklace featured in new Tiffany & Co., Daniel Arsham drop
  5. Kering hands CEO title to former Renault head Luca de Meo
  6. Comme des Garçons sets up shop in Sao Paulo
  7. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  8. Introducing ‘Heirloomcore’
  9. Genesis to enter new markets in Europe
  10. Hublot to serve as timekeeper of UEFA Women's Euro 2025
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