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Feb. 23, 2026
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Automotive

Alfa Romeo signs on as sponsor of Italian sailing team

June 11, 2025

The company is backing a competitor in an upcoming sporting event. Image credit: Alfa Romeo The company is backing a competitor in an upcoming prestigious sporting event. Image credit: Alfa Romeo

 

By Zach James for Luxury Daily News Service

Italian automaker Alfa Romeo is taking its brand to the seas with its latest partnership.

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  1. 1960s style icon centers summer campaign from Burberry
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  3. Balmain Beauty presents first prestige fragrance
  4. The Ritz-Carlton Yacht Collection partners with Johanna Ortiz on deck takeover
  5. Pernod Ricard flags first-half sales decline
  6. Bentley commits to cutting airfreight emissions worldwide
  7. Burberry includes consumers in Shanghai journey with social media
  8. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
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