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Marc Jacobs pushes menswear via desert-set social video

May 16, 2012

 

By Tricia Carr

Marc Jacobs spring/summer 2012 menswear
Apparel and accessories brand Marc Jacobs is bringing its spring/summer 2012 menswear collection to the desert in a social video that highlights sunglasses, clothing and bags in a rugged setting and provides item pricing.

The two-minute video called A Desert Mirage shows two men decked out in pieces from the latest menswear collection while wondering through a desert against a clear blue sky. Marc Jacobs is jumping on the social video trend by showing a collection in action, but is trying something new in the fact that few luxury brands are using video to appeal exclusively to men.

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  1. Off the Cuff: Getting to know luxury's top-tier talent in 2025
  2. Lamborghini heads to French Alps for women-led driving series
  3. Burberry, EssilorLuxottica renew licensing deal
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Dior builds five-story statement flagship in Beijing
  6. Laura Burdese to succeed Bulgari CEO
  7. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  8. Luxury Women to Watch 2017
  9. Happy Holidays!
  10. US luxury car market expected to double in next decade: BCG
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