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April 10, 2026
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Fragrance and personal care

Lancôme champions age positivity for 90th anniversary

September 26, 2025

A redesigned U.S. flagship site and visually rich social media posts featuring global ambassadors Isabella Rossellini, Amanda Seyfried, Joy Sunday and Nico Parker anchor the label’s anniversary marketing strategy. Image credit: Lancôme

 

By Amirah Keaton

L’Oreal-owned beauty brand Lancôme is looking back on its legacy as it passes the torch to a new generation.

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  1. Schiaparelli begins Harrods takeover
  2. Perrier-Jouët signs on as official Champagne of Metropolitan Opera
  3. Phillips forms exclusive partnership with luxury insurance platform Wondercare
  4. Ryan Gosling vouches for vagabond luxury in #GucciValigeria
  5. Global secondhand market to hit $393B by 2030: ThredUp
  6. Force 10 collection leads Fred campaign
  7. Lexus, artist Alex Alpert to present custom IS 350 at EXPO Chicago
  8. Prada taps ‘Re-Nylon’ profits to resource environmental education
  9. Hermès opens multifloor flagship in Beijing’s Sanlitun district
  10. Prada Mode exhibition coming to Chelsea Hotel
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