Luxury Daily
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April 10, 2026
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Fragrance and personal care

Lancôme champions age positivity for 90th anniversary

September 26, 2025

A redesigned U.S. flagship site and visually rich social media posts featuring global ambassadors Isabella Rossellini, Amanda Seyfried, Joy Sunday and Nico Parker anchor the label’s anniversary marketing strategy. Image credit: Lancôme

 

By Amirah Keaton

L’Oreal-owned beauty brand Lancôme is looking back on its legacy as it passes the torch to a new generation.

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  1. Louis Vuitton announces Regeneration 2030
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Cartier, The King’s Foundation create fellowship for fine watchmakers
  4. Mandarin Oriental refreshes The Landmark, Hong Kong
  5. De Beers supports Desert Diamonds with bridal addition
  6. 62pc of HNWIs now worried about geopolitical instability related to Iran war: Altiant
  7. American Express cardmember spend up 25pc with improved customer experience
  8. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
  9. Gigi Hadid fronts new leather goods campaign from Miu Miu
  10. Lancôme seeds longevity-focused skincare with 20th Century Studios
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