Givenchy captures spring 2026 looks through portraiture

November 17, 2025

The maison is enlisting a cast of creatives it holds existing relationships with. Image credit: Givenchy/Collier Schorr

Italian fashion label Givenchy is leaning on a traditional luxury marketing technique for its latest seasonal drop.

On Nov. 13, the brand launched its spring 2026 campaign, titled “Friends and Muses: The Portrait Series II.” Fittingly, the advertisements exclusively feature portraiture of American actress Rooney Mara and English musician and artist Paul Simonon, both close companions of creative director Sarah Burton.

Intimate bonds
American artist and photographer Collier Schorr is behind the camera for the series of stills, marking her second campaign for the brand, following Ms. Burton’s debut earlier this year (see story).

The talent captures Ms. Mara and Mr. Simonon in front of bare, off-white backgrounds, keeping the focus on the spring collection and the brand’s central muses. Each backdrop mimics rooms, with some including images of baseboards and others including a hand-drawn door, seemingly scribbled with permanent marker.

Mr. Simonon is best known as the bassist of the famed English rock band The Clash. Image credit: Givenchy/Collier Schorr

Portraits of Ms. Mara show the actress posing in a variety of looks from the selection, capturing the talent in a series of frames reminiscent of classic Parisian fashion placements. Meanwhile, Mr. Simonon’s portion is more relaxed, displaying the musician-turned-artist lounging in tailored outfits and enjoying time with furry friends.

“My friends are often my muses, and my muses often become friends,” said Ms. Burton, in a statement.

“The second in our Portrait Series celebrates this creative relationship with both Rooney Mara and Paul Simonon.”

Ferdinando Verderi, a frequent collaborator of fellow Italian fashion label Prada, serves as the creative director of the campaign. His experienced hand guides the promotional imagery, granting it a traditional luxury marketing feel with touches of unique Givenchy personality.

The seasonal selection of men’s and women’s ready-to-wear and accessories is available now in-store and on the maison’s website.

Big chill
Givenchy is among the first luxury labels to unveil its creative vision for spring/summer 2026.

By launching the initiative earlier than their peers, Ms. Burton and her team stand out from the pack, which is currently busy promoting their respective holiday collections and gift guides as the end of the year draws nearer (see story).

Online retail platform eBay is one of the only other operators to activate with spring/summer 2026 items so far. Image credit: Givenchy/Collier Schorr

Despite this ability to stand out, the maison’s marketing endeavor is conceptually or visually similar to several recent prestige brands’ campaigns, including those from British fashion house Burberry (see story) and Italian fashion label Versace (see story).

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Givenchy captures spring 2026 looks through portraiture

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