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Feb. 14, 2026
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Fragrance and personal care

Dior Beauty hits update on Addict franchise

December 29, 2025

K-pop star Jisoo stars in the candy-store themed campaign, featuring new Dior Addict perfumes alongside an expanded range of Dior Addict Lip Glow Oils. Image credit: Dior Beauty K-pop star Jisoo stars in the candy-store themed campaign, featuring new Dior Addict perfumes alongside an expanded range of Dior Addict Lip Glow Oils. Image credit: Dior Beauty

 

By Amirah Keaton

France’s Dior Beauty’s latest global campaign proves good things come in threes.

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  1. Hublot signs Jung Kook of BTS
  2. Saks Global closing most Fifth Avenue Club suite locations
  3. Ruinart welcomes 2026 art series partner
  4. Men spend more on luxury, but shop the same amount as women: report
  5. The Ritz-Carlton New York, Central Park, acquired by Gencom
  6. With ‘Fireflies,’ Valentino finds power in numbers
  7. Turning 125, Nordstrom doubles down on luxury brands, loyalty
  8. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  9. Pomellato celebrates trailblazing women at Beverly Hills event
  10. Year-end sales jump 9pc at Hermès
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