Marketing
January 14, 2026
Louis Vuitton’s F1 title partnership kicked off on March 14 at the Australian Grand Prix 2025 in Melbourne. Image courtesy of Louis Vuitton
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"fece08a5fe67829d78728a5f0eddccc8","s":"c63cf54ecfd23530"}
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