Marketing
January 14, 2026
Louis Vuitton’s F1 title partnership kicked off on March 14 at the Australian Grand Prix 2025 in Melbourne. Image courtesy of Louis Vuitton
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"44b3a26c2d2a45884c95a4fc1e2ad0be","s":"17103c18e712f272"}
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