Marketing
January 14, 2026
Louis Vuitton’s F1 title partnership kicked off on March 14 at the Australian Grand Prix 2025 in Melbourne. Image courtesy of Louis Vuitton
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"65fccda2ed799463ff632b57dbb2a1b7","s":"e26895553a997986"}
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