Marketing
January 19, 2026
Through a cinematic short film, YSL Beauty exposes the subtle warning signs of abusive relationships. Image courtesy of YSL Beauty
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"5d724de025c30f937a1bc4eae9947819","s":"8a306cb1ec5c0c83"}
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