Marketing
January 22, 2026
Shot by Dutch-American artistic duo Inez van Lamsweerde and Vinoodh Matadin, the campaign features global brand ambassador Zendaya. Image courtesy of Louis Vuitton/Inez van Lamsweerde and Vinoodh Matadin
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"ec39fa5aec25d00ea85927727ac1c0f9","s":"e9e0649d0d1426f1"}
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