Marketing
January 22, 2026
Shot by Dutch-American artistic duo Inez van Lamsweerde and Vinoodh Matadin, the campaign features global brand ambassador Zendaya. Image courtesy of Louis Vuitton/Inez van Lamsweerde and Vinoodh Matadin
By Amirah Keaton
In 2025, luxury brands navigated a landscape defined less by records and more by recalibration.
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","iv":"abc4674669164fb8a190580ea1ccf803","s":"89c3d6ac81e36055"}
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