Home furnishings
February 24, 2026
The marketing initiative marks a new creative period for the brand. Image courtesy of Baccarat
By Kiran Gill
French crystal maker Baccarat worked with South African-born, London-based photographer Koto Bolofo on a new global campaign.
{"ct":"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","iv":"fb246aaf0d4dba1e62bba1a24f9657ab","s":"d0b0b49fc2e68e94"}
Share your thoughts. Click here