Mobile
July 5, 2012
By Rachel Lamb
There are both pros and cons to an automaker developing an application-per-line strategy, but the verdict seems to be that brands that create a broad branded app as well as individual apps to a more personalized experience may be better off.
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","iv":"2b2b913c706a0c0c43636619f567a55b","s":"0effd0f381662b77"}
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