Mobile
July 5, 2012
By Rachel Lamb
There are both pros and cons to an automaker developing an application-per-line strategy, but the verdict seems to be that brands that create a broad branded app as well as individual apps to a more personalized experience may be better off.
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","iv":"89039924250b35331dc36e88894bc61c","s":"881107c97890049b"}
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