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Multichannel

Hugo Boss debuts collection via comprehensive social push

July 5, 2012

 

By Tricia Carr

Hugo Boss is bringing the focus of its Berlin runway show to the soundtrack, models and low-ticket items in a comprehensive digital push that promotes brand content via Facebook, Twitter, Pinterest, Instragram, the label’s blog and email.

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  1. 89pc of millennial women prioritize authenticity in luxury goods
  2. Dior, Sephora get brand love boost from millennials
  3. How can luxury brands tap into the back-to-school season?
  4. Register now for the Women in Luxury conference, New York, Tuesday, Sept. 26
  5. Rosewood weaves together different lifestyles for latest campaign
  6. Vogue provides insider access in 360-degree supermodel series
  7. 3 takeaways from the Tiffany verdict against Costco in misuse of marks
  8. 8 high-end shopping malls sought out by luxury brands in China
  9. Galeries Lafayette, Aston Martin, Accor and Chinese ecommerce - News briefs
  10. Chinese influencers have evolved from content creators to ecommerce vehicles
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