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Multichannel

Hugo Boss debuts collection via comprehensive social push

July 5, 2012

 

By Tricia Carr

Hugo Boss is bringing the focus of its Berlin runway show to the soundtrack, models and low-ticket items in a comprehensive digital push that promotes brand content via Facebook, Twitter, Pinterest, Instragram, the label’s blog and email.

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MOST POPULAR
  1. Jewelry's investment option status outshines classic cars
  2. Luxury Interactive sees connected experiences as binding theme for Oct. 16-18 show
  3. Day's wrap: Tag Heuer, Hinckley yachts, Tom Ford, Glenmorangie, Four Seasons, Loewe and Bentley
  4. Thomas Pink answers most-popular query on Google
  5. Matchesfashion's app adds shoppable, curated daily chatbot-style program
  6. Luxury Women to Watch 2018
  7. Vacheron Constantin begins vintage-theme Instagram feed
  8. Britain’s Newby vies for US hospitality, retail partners for its luxury teas
  9. Sephora, Net-A-Porter, Nordstrom ranked as leaders in personalization innovations
  10. Stephanie Watine Arnault - Luxury Woman to Watch 2018
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