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April 26, 2018
  1. Day's wrap: Balenciaga, LVMH, Kering, Aston Martin and Valentino
  2. Consumers demand supply chain transparency and delivery updates
  3. Day's wrap: Estée Lauder, BMW, Mr Porter, Balenciaga, The Modist and Le Clos
  4. Mercedes unveils “ultimate luxury” concept in show car
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  9. Mobile apps are the new luxury department stores, says YNAP CEO
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Multichannel

Hugo Boss debuts collection via comprehensive social push

July 5, 2012

 

By Tricia Carr

Hugo Boss is bringing the focus of its Berlin runway show to the soundtrack, models and low-ticket items in a comprehensive digital push that promotes brand content via Facebook, Twitter, Pinterest, Instragram, the label’s blog and email.

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  1. Day's wrap: Balenciaga, LVMH, Kering, Aston Martin and Valentino
  2. Consumers demand supply chain transparency and delivery updates
  3. Day's wrap: Estée Lauder, BMW, Mr Porter, Balenciaga, The Modist and Le Clos
  4. Mercedes unveils “ultimate luxury” concept in show car
  5. Sustainability, Asian markets to drive global cosmetics sales: report
  6. BMW previews new model in mobile racing game
  7. Le Clos sells most expensive whisky ever recorded for $1.2M
  8. Register now: Women in Luxury conference New York, May 9
  9. Mobile apps are the new luxury department stores, says YNAP CEO
  10. Balenciaga, Gucci, Vetements top Lyst rankings of "hottest brands"
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