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Multichannel

Hugo Boss debuts collection via comprehensive social push

July 5, 2012

 

By Tricia Carr

Hugo Boss is bringing the focus of its Berlin runway show to the soundtrack, models and low-ticket items in a comprehensive digital push that promotes brand content via Facebook, Twitter, Pinterest, Instragram, the label’s blog and email.

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  1. Starboard announces first-time partnership with Princess Cruises
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  5. Breitling unveils limited-edition chronograph with Super Bowl MVP Jalen Hurts
  6. European luxury brands face US import tariffs under new trade pact
  7. ‘The Macallan Boutique’ location now live at LAX
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