Luxury Daily
The authority in luxury news.
Feb. 16, 2026
  1. Pomellato celebrates trailblazing women at Beverly Hills event
  2. Tom Ford creates kids' collection
  3. Selfridges acquisition completed, managing director steps down
  4. Prada places actors, activists at heart of 'Re-Nylon'
  5. Vacheron Constantin welcomes new boutique in Rome
  6. Tiffany creates animated gift guide for Valentine’s Day to celebrate love
  7. Givenchy aims for product longevity with anniversary lipstick case
  8. Mulberry partners with Tulip Mobile to develop in-store digital tools
  9. WatchBox expands into Switzerland with headquarters
  10. Watches and jewelry: Luxury Memo special report
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Internet

Fendi chooses social imagery for fragrance push

July 6, 2012

 

By Tricia Carr

Italian fashion house Fendi is honing in on the creativity of its Facebook fans via an application that lets users create their own Timeline cover image with a focus on a new fragrance, which will likely put the brand on the map with aspirational consumers.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Pomellato celebrates trailblazing women at Beverly Hills event
  2. Tom Ford creates kids' collection
  3. Selfridges acquisition completed, managing director steps down
  4. Prada places actors, activists at heart of 'Re-Nylon'
  5. Vacheron Constantin welcomes new boutique in Rome
  6. Tiffany creates animated gift guide for Valentine’s Day to celebrate love
  7. Givenchy aims for product longevity with anniversary lipstick case
  8. Mulberry partners with Tulip Mobile to develop in-store digital tools
  9. WatchBox expands into Switzerland with headquarters
  10. Watches and jewelry: Luxury Memo special report
VIDEOS
More Videos

MORE IN Internet
Coty partners with OpenAI
Estée Lauder Cos. taps Shopify for ecommerce overhaul
Saks Fifth Avenue scales AI-powered voice assistant
Sofitel makes TikTok debut with episodic campaign
Tod’s links My Gommino collection to digital passport program
LVMH invites Paris 2024 fans to visit new digital gallery



RECENT ARTICLES
Year-end sales jump 9pc at Hermès
Pomellato celebrates trailblazing women at Beverly Hills event
Nobu to enter Maldives with hotel, restaurant, residences

Turning 125, Nordstrom doubles down on luxury brands, loyalty
71pc of UK luxury shoppers prioritize sustainability when purchasing: Farfetch
B Corp audit updates take effect this month