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Mobile

Burberry pushes big-ticket items via Pandora mobile ads

July 9, 2012

 

By Tricia Carr

British fashion house Burberry is pushing its straight-off-the-runway men’s items as well as big-ticket apparel, accessories and coats from ads in the Pandora iPhone application that seem to strengthen brand awareness more than trigger mobile purchases.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. France welcomes first Case Loewe location
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. New film from Moncler marks return to Winter Olympics
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  10. Chopard, Boss, Lancôme front AR experience from Snapchat
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