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Burberry pushes big-ticket items via Pandora mobile ads

July 9, 2012

 

By Tricia Carr

British fashion house Burberry is pushing its straight-off-the-runway men’s items as well as big-ticket apparel, accessories and coats from ads in the Pandora iPhone application that seem to strengthen brand awareness more than trigger mobile purchases.

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  1. Mulberry to resume ready-to-wear with new creative director
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  3. BMW Group to host Concorso d'Eleganza Villa d'Este 2026
  4. Panerai docks in Osaka’s Hankyu Umeda department store
  5. Disruption is focus of FT Business of Luxury Summit May 20-22
  6. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  7. Swarovski, Ariana Grande release sophomore capsule collection
  8. Audemars Piguet brings AP House concept to Miami Beach
  9. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  10. Chaumet expands environmental efforts with WWF France partnership
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