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Swarovski spruces up Shanghai exhibit with mobile, social touchpoints

July 13, 2012

: Swarovski Sparking Secrets exhibit

Precision-cut crystal maker Swarovski is enticing public involvement in its Shanghai exhibit with mobile and social touchpoints that interact with local Chinese consumers as well as those around the world.

The brand is using QR codes and Chinese foursquare-esque mobile application Jiepang along with country-specific social media channels to enhance its Sparkling Secrets exhibit through the month of July. Swarovski chose these channels due to past successes in reaching consumers via social media, per the brand.

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