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Marc Jacobs aims for online sales with fragrance push

July 19, 2012

 

By Rachel Lamb

Marc Jacobs is marketing a new fragrance line called Dot through ads on The New York Times Web site that link to the fashion label’s ecommerce site.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
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  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
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  8. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
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