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Ralph Lauren flaunts Olympics partnership via New York Times app sponsorship

August 3, 2012

 

By Rachel Lamb

In a move to flaunt its partnership with Team USA in the 2012 London Olympics, Ralph Lauren bought out a solo sponsorship of The New York Times iPad application for the second time with content, shoppable items and player biographies.

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  1. Louis Vuitton, De Bethune combine codes with collaborative chronograph, clock
  2. Luxury Unfiltered: Why halo strategies from legacy brands need attention
  3. Bulgari Hotel Roma introduces treasure hunt experience
  4. Saint Laurent pulls fine art into Parisian flagship
  5. Mercedes-Benz highlights 140 years of automotive progress
  6. Cartier expands Clash collection
  7. Top luxury campaigns of 2025: Luxury Daily
  8. Journalists cite credibility as biggest concern in today’s media landscape: Cision
  9. Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts' Omer Acar
  10. Coty partners with OpenAI
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