Columns
August 3, 2012

- Brian Cohen is director of digital shopper marketing at CatapultRPM
By
Brian Cohen When we talk about what makes digital activations so critical in today’s marketplace, we often discuss how it provides a thread between all activation points – the connectivity that makes a program truly integrated.
{"ct":"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","iv":"02d2b1b9169f49e3854324766af212b7","s":"32d45629a170f38b"}
Share your thoughts. Click here