Research
August 30, 2012
By Rachel Lamb
New research from Forrester has shown that consumers search via digital methods, but actually buy in-store. Therefore, the experience should be seamless across all channels.
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","iv":"f3bbae4c1e9dcc8e04c3f3b1b24b81bf","s":"ea61bf2a149d90ad"}
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