Research
August 30, 2012
By Rachel Lamb
New research from Forrester has shown that consumers search via digital methods, but actually buy in-store. Therefore, the experience should be seamless across all channels.
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","iv":"4245bbf6290f5bb8d9cf2a8f4538be28","s":"2e4c4efb3488fccb"}
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