Research
August 30, 2012
By Rachel Lamb
New research from Forrester has shown that consumers search via digital methods, but actually buy in-store. Therefore, the experience should be seamless across all channels.
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","iv":"ba4d14523e5f21c5907bd73b432b460f","s":"88e9a56371271fcf"}
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