Research
August 30, 2012
By Rachel Lamb
New research from Forrester has shown that consumers search via digital methods, but actually buy in-store. Therefore, the experience should be seamless across all channels.
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","iv":"5de6a21e714279e472e174d43ea1a463","s":"7a63cbc50aa29d77"}
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