Research
August 30, 2012
By Rachel Lamb
New research from Forrester has shown that consumers search via digital methods, but actually buy in-store. Therefore, the experience should be seamless across all channels.
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","iv":"52e4b1ea120a29ff6696f693ba183488","s":"48db5847372a6be6"}
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