Research
August 30, 2012
By Rachel Lamb
New research from Forrester has shown that consumers search via digital methods, but actually buy in-store. Therefore, the experience should be seamless across all channels.
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","iv":"1ea1e8c9de5880ca1e0783a490afe0ac","s":"dea7d850b3e6ba52"}
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