Research
August 30, 2012
By Rachel Lamb
New research from Forrester has shown that consumers search via digital methods, but actually buy in-store. Therefore, the experience should be seamless across all channels.
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","iv":"dd76dfcb053736cedff99587e6f4f81f","s":"37909629406c2fa5"}
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