Research
August 30, 2012
By Rachel Lamb
New research from Forrester has shown that consumers search via digital methods, but actually buy in-store. Therefore, the experience should be seamless across all channels.
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","iv":"fdf7d7a27ac0dc8d1f4b4bb7fd5d4032","s":"e8351b307dde7959"}
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