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Aug. 5, 2020
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Research

Forrester: Digital main research tool, in-store main transaction channel

August 30, 2012

 

By Rachel Lamb

New research from Forrester has shown that consumers search via digital methods, but actually buy in-store. Therefore, the experience should be seamless across all channels.

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  1. Video commerce offers brands new channels to sell to consumers
  2. A reckoning is coming for retail: Get ready
  3. Chanel pushes historical connection to dance in Inside Chanel episode
  4. Luxury consumers seek meaningful jewelry purchases: PGI
  5. Day’s wrap: Capri Holdings, Chaumet, Hennessy, La Perla and luxury real estate
  6. LVMH, Kering and the new luxury strategy post-COVID-19
  7. Burberry offers a look at how companies can navigate difficult times
  8. Day’s wrap: Ralph Lauren, platinum buyers, Bloomingdale’s and Ferretti Group
  9. Ralph Lauren, platinum buyers, Bloomingdale’s and Ferretti Group
  10. How will changes to the animal testing policy in China influence its beauty landscape?
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