Research
August 30, 2012
By Rachel Lamb
New research from Forrester has shown that consumers search via digital methods, but actually buy in-store. Therefore, the experience should be seamless across all channels.
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PrVWwRwtToDVxPeFmAkWHlLqAPtxji\/K5lKYX7wI4mNCZEf9FRAMSdjTGQNcmcIAlZ9MfkpN+XFwO\/i1ElaetPyni9wi02qgwFAMpq5pcIP18vQC2bhXzulZZe+WM6wVZz\/ExkrGIk0K4KS6Rw6zH4lwtasirhvGScltfHiq39MnJ\/u5E8LdVm+bRxlMKQ9hS7+b6lA40Z9XEa2MCPjVEjC0UhSLhszGV4pdbF7f\/IFpV6O+aNgz7o3Hm7EH8N9j32aSePd6GAq2z0GJ1Vwy4IA0ilbURvzF59eBhWwkDEq8wIdH1YXG83TrdlScjG\/EPOWa7wsYjG+bzJT5N4JA7jN927qyX77yNI\/xj0V9tUOZ9+S53NbFf\/mnk+cweoKD1RGFdU6+BQ57Th4rvc8O4qQdyUekMLw9VXatifuh\/97xDMJwQu17OEymmdK\/bx4LPqbB4q42tSDUEatniC2mpRhzkReQa3n1Uecf4donG9A0jfmljqBcuYUOsHsn+mhbc8mOJMoDs4xZiTPFvSD90QqzWBRKr1ZKUGPvugxbplpmxSbqK\/1qdyuODPZNUXnfXfuoeJJiYnCNghdF1MMubOwJq3fNle+VgZ1PuqdXaWGvme3jSY9Z8au9a3haFLAEQcdmAubHVBqPE54qzk8uKIntgDR8xzhNnP2t+gxN1VyQzB1e5dGoAB8Ze9OY75CQ30z7LV8rDFGJ7kTAOAKcOL015RVqZAqGG5Uw\/m2whMDRVcxhJuWri4fELlscItvZ5RG9qruv0xNjU6ezeN3as\/RUZ2XtADbI1nARXl9tNSpC4Ypycz+RCw+h5dTLTXpcxUA0c5Kwn5IgkboLZ5wKtu8nOouSnztyCisnZrGSqAwsQvSbRtFmnImo+I82IOowrXd9Soy8tX6w\/O0KSv1lRGdQO9xjg7bPsIq6cQkNBe4TlbGOGPQ+NF8fm0uxVwkAmUBLWZny+du0fQvqmacsYWOMysE2d86XBTbo\/EVNxqhOupZlilEr\/6HDfoSQh8aKZfPPfi4YNRd1tNNBHkbLLo93Nooqra1QV\/BSQUiWHiSC6gIDreGe3pLOpCqVoIHNFsEx8rV6c3fqfD7YGxISVxYkz1zPzpCzFdmArYkXlO0TFcIj1TUGvx9Gy5dcdgu6WddC92PERRtTjqskdDd\/6DUN1pA5vtVwNMEUar833fqOecswMhZS+R2UoQOHWFrNYILQGo2i1oMDavhBPy92ROEWEY0PMMPURFgzMyEbeYjPBIDxEDlJ7SaAoUnmcFphprwoNLCgoAWYgDX7VCPhaFML0ldYvmns9ovR9xtUfvnDrym5eeiSlw77TUjT5irDvgUiP5MEA0tfm14LWSqX\/pnIlMmykA0wX\/iWmrVj6Ob7SqWIpSSWQRmsiw+9zvlhbe+THG955ccvV6wGIT2yYdKOdeRnnZzB1wSsm01bIi3goVg1iyfsWMWDglUACTU5DH3RYWgfVRO8vSqPwRnvr9XFJ2rtmTDhps5VTDGgtpdIP3aYxilTPYUpHN2J526pqvodNGyI+BG01SnGS7MTNFrHU36gwA5QUZVBPBoI2oRx5xIwMAJXUJ0AFAmY+X9hVnwSllvYFtSEKScNaebg9Ji02feNFPJiMEp50Jii5f+FP5ILKnwWjm3C9PU7z4DBCa8kaXnjlu+3n3a0NaJepF7rRABBeQU8R540UCSix0IRKVhAR9\/dn0uSyjpaErDN\/Ty18SEoLXNKluo6VzZeSBij9Y6sRdkD2zRtDvZUCGHsV47yYjIu+0EvNfoNvZbKk33wDJrscaVZtdHKmGhg\/8t4sQajYyC2FNzJ0LWZIOpx4kKILbNapcK9yBUTe+G3niA+JC7m603YeGMQ5tGCMNGJ8x8N093AVmeezmTuQb4SU4YZux8\/566gqAMpeQ3T94PwphFfkogQhoNvkNvJo67UWQx74E\/JR0PbjbElomg47bgm3pPZxxWWmDNmgjL7C0lC\/qR2ctMwwXgnty4H\/LmC\/9IJI1icSHrXqreO7uqGqjm1rgpAS+BK1EWXBUdZdrE1ZOe11z83HpxWZA7pHDZIB0RFxAn+XrThjEhzWL1V0yh\/ZR\/dqArXBrtdmLIuEuHvjCE+adZUdnnhD\/4c0CSLqKAtgnYJSImq+5u\/u5QzauA2heEB+piXItseU9WGsbYyKZvZOXVNshbEd5ImGNA2fwfSt+ikqydm8OULPUtZqpvaMB22sAxT63Z5CQmX5UW8sCV0FViD4f8BngTryBqbHuppy\/\/RSSrTT5OwpIGfKuOy8xuRhAROgIPMRR9fFUXShsKVGut2wax9qKCug1o\/NzUHQM+ujhGpDN1zG\/g1W96tMzfpSBDVNHZM+3UfcQDnNjCX6pOB3RUHx53LP6Fx1ZcfZJkhT3LDr6MK763\/\/jRstzBQ8wXJhUB2fCfhExbXm+djBG4\/pDv60O8OySJFOJs67Qo+gE59ny7C+Ol8ck20LhYM9droomH0BmE8ouIL72GC98Orxt\/g1RGeDSIpDXxQa85IIeBtNEvM6w4C2FNdoqVBRM94JzdK0OVBOHP3QtMu6IsHPI3se5+RzxXBCMTOAnU2Is0F8+XHGXNmoWlqcmWT81kbK9NGj6lQdVZio6N7fbV5H9SGXwPDKzrnBQ+f22OJVJuy3FCNBQLL2cQVKCLboHxTsxEZTahPSSFWYooRa616JXuWnZMHxnbYXqoAHaBRgRgST7lknCiPrncJsocEMW8iYyJj1qg1rajy9rp1zGyL\/Vqs5s8QTGklkjacLa\/pg==","iv":"d0b647f0980587afb43d55b576d54142","s":"7f1d17e59b46c828"}
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