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Mobile

3.1 Phillip Lim bolsters print, outdoor ads with mobile scanning app

September 6, 2012

 

By Tricia Carr

Fashion house 3.1 Phillip Lim is enhancing brand print materials and out-of-home ads with an iPhone and iPad application that lets users access exclusive brand content and products upon scanning it with their device’s camera.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  5. Estée Lauder Cos., Jo Malone launch AI scent advisor
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