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Mobile

3.1 Phillip Lim bolsters print, outdoor ads with mobile scanning app

September 6, 2012

 

By Tricia Carr

Fashion house 3.1 Phillip Lim is enhancing brand print materials and out-of-home ads with an iPhone and iPad application that lets users access exclusive brand content and products upon scanning it with their device’s camera.

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  1. IHG dedicates new ‘Fancierge’ experiences to rugby fans
  2. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  3. Kering Generation Award X Jewelry returns
  4. Versace hires Pieter Mulier as chief creative officer
  5. Diane von Furstenberg named Icon in The Time 100
  6. Gucci studies connection in spring/summer 2025 campaign
  7. David Yurman selects finalists for inaugural $50K design grant
  8. Call for nominations: Luxury Women to Watch 2017
  9. Stella McCartney films trashy tale to inspire mindful consumption
  10. Sotheby's saw record number of new online customers in 2017
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