Mobile
September 6, 2012
By Tricia Carr
Fashion house 3.1 Phillip Lim is enhancing brand print materials and out-of-home ads with an iPhone and iPad application that lets users access exclusive brand content and products upon scanning it with their device’s camera.
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","iv":"1119db368352799ee35da0a47278e03f","s":"f018f77ce3ccba88"}
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