Internet
September 11, 2012
By Tricia Carr
French label Hermès is using the spontaneity of young love to market its silk scarves to a new generation of aspirational consumers through a social film produced by 18-year-old photographer Olivia Bee.
{"ct":"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","iv":"db6e9f9269870ef35a6777e4e60ed464","s":"34aa24569576f9d0"}
Share your thoughts. Click here